[{"data":1,"prerenderedAt":176},["ShallowReactive",2],{"story-18380-cn":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":35,"questions":36,"relatedArticles":49,"body_color":174,"card_color":175},"18380",null,"Disney+ Vertical Video: AI-Powered Content Revolution","- Transforms Streaming for Gen Z/Alpha with Mobile-First Design",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,11,33,34],"https://m.media-amazon.com/images/M/MV5BY2U0ODhmY2YtOTY2Yy00OGQ5LThiZGYtNmM0YmEwYTlhZDcwXkEyXkFqcGc@._V1_QL75_UX500_CR0,0,500,281_.jpg","https://img.pastemagazine.com/wp-content/avuploads/2024/09/25150547/disney_logo_march_2024_050fef2e.jpg","https://qtxasset.com/cdn-cgi/image/w=384,h=216,f=auto,fit=crop,g=0.5x0.5/https://qtxasset.com/quartz/qcloud4/media/image/people%20on%20mobile%20phones%20smart%20TV%20_midjourney.png?VersionId=m8f.NRHdeM4Ln72v_riaO_Mi6v0wNqw0","https://i.pcmag.com/imagery/articles/05aKNBt5dUEO6sWaTuHG8Xt-1..v1767859549.jpg","https://static0.colliderimages.com/wordpress/wp-content/uploads/2025/09/disney-plus-snow-white.jpeg?w=1200&h=675&fit=crop","https://sm.pcmag.com/t/pcmag_me/news/d/disney-is-/disney-is-getting-a-tiktok-style-vertical-video-feed-later-t_m21c.1920.jpg","https://i0.wp.com/www.thewrap.com/wp-content/uploads/2024/11/disney-plus-streaming-logo.jpg?fit=990%2C557&quality=89&ssl=1","https://images-r2.thebrag.com/mw/uploads/2026/01/0701-6.png","https://www.flatpanelshd.com/pictures/disneyverticalvideo.jpg","https://variety.com/wp-content/uploads/2024/03/Disney-Logo_March-2024.png?w=1000&h=667&crop=1","https://tvnewscheck.com/wp-content/uploads/2019/04/Disney_Plus_logo.jpg","https://ca-times.brightspotcdn.com/dims4/default/ad12921/2147483647/strip/true/crop/5000x3333+0+0/resize/1200x800!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F7e%2F2c%2F96d5c40045ddb79385706966a40e%2Fhttps-delivery-gettyimages.com%2Fdownloads%2F2160476966","https://www.hollywoodreporter.com/wp-content/uploads/2025/10/Hulu-Hub-on-Disney.png?crop=0px%2C7px%2C3456px%2C1934px&resize=1440%2C810","https://sm.pcmag.com/t/pcmag_uk/news/d/disney-is-/disney-is-getting-a-tiktok-style-vertical-video-feed-later-t_1nn8.1920.jpg","https://cdndark.darkhorizons.com/wp-content/uploads/2026/01/disney-adding-vertical-video-feed.jpg","https://www.tvbeurope.com/wp-content/uploads/2020/03/disney-plus-726x408.jpg","https://parade.com/.image/w_3840,q_auto:good,c_limit/ODowMDAwMDAwMDAxNDgzNDMz/us-technology-ai-ces-1483433.jpg?arena_f_auto","https://i.cdn.newsbytesapp.com/images/l83420260108114813.jpeg","https://m.media-amazon.com/images/M/MV5BNjM5YzZkNDktZGYwMC00YjNmLTllZmMtMGI3MGM4NTc1NDk2XkEyXkFqcGc@._V1_QL75_UX500_CR0,0,500,281_.jpg","https://deadline.com/wp-content/uploads/2024/09/Disney-Plus.jpg?w=681&h=383&crop=1","https://media.wdwnt.com/2025/11/disney-plus-logo.jpg","https://i0.wp.com/cordcuttersnews.com/wp-content/uploads/2024/03/image006.png?fit=1600%2C900&quality=80&ssl=1","https://static0.moviewebimages.com/wordpress/wp-content/uploads/2025/08/the-disney-logo-with-a-blue-background.jpg?w=1600&h=900&fit=crop","https://www.findarticles.com/wp-content/uploads/2026/01/disney__edited_1767870088.png","https://platform.theverge.com/wp-content/uploads/sites/2/2025/05/STK080_VRG_Illo_N_Barclay_9_disney_.jpg?quality=90&strip=all&crop=0,0,100,100","**Disney is pioneering a transformative digital content strategy** that reimagines streaming platforms through vertical video and AI-driven experiences. At CES 2025, the company unveiled a comprehensive mobile-first approach targeting Gen Z and Gen Alpha consumers, signaling a critical shift in digital media consumption.\n\n**The vertical video initiative represents more than a feature update—it's a strategic realignment of content delivery.** By integrating content from ESPN, ABC News, and Hulu into a unified mobile experience, Disney is creating a dynamic, personalized content ecosystem. The innovative feed will include original short-form programming, repurposed social media clips, and reimagined scenes from existing titles, refreshed in real-time based on user interactions.\n\n**Key technological innovations distinguish this strategy:** Disney demonstrated an AI-powered video advertising tool that generates commercial content through collaborative AI models, ensuring creative control and compliance. The partnership with OpenAI's Sora underscores a broader commitment to AI-driven content creation. Notably, Disney's global advertising chief Rita Ferro highlighted ESPN's dominant 33% live sports viewing position, compared to competitors' 20%, indicating a strong foundation for this digital transformation.\n\nFor digital marketers and content creators, this signals a fundamental restructuring of media consumption. The approach prioritizes bite-sized, mobile-friendly content that offers greater user agency and interaction, reflecting the expectations of the first truly \"AI-native\" generation.",[37,40,43,46],{"title":38,"answer":39,"author":5,"avatar":5,"time":5},"How will AI impact Disney's content creation?","Disney is leveraging AI through tools like OpenAI's Sora to generate commercial content, ensure creative control, and create more interactive, personalized experiences for the AI-native generation.",{"title":41,"answer":42,"author":5,"avatar":5,"time":5},"What is Disney's new vertical video strategy?","Disney is introducing a TikTok-like vertical video feed on Disney+ that integrates content from ESPN, ABC News, and Hulu, targeting Gen Z and Gen Alpha with short-form, mobile-friendly content across news, sports, and entertainment categories.",{"title":44,"answer":45,"author":5,"avatar":5,"time":5},"Why is Disney focusing on vertical video?","The strategy responds to changing media consumption trends, acknowledging that younger generations prefer bite-sized, mobile-friendly content over traditional long-form viewing experiences.",{"title":47,"answer":48,"author":5,"avatar":5,"time":5},"When will the vertical video feature launch?","Disney plans to launch the vertical video feature later in 2025, as announced at CES, with a focus on transforming the platform into a daily destination for younger audiences.",[50,55,59,64,68,72,76,80,84,88,91,95,98,102,105,109,112,116,120,123,127,131,135,139,142,146,150,154,158,162,166,170],{"id":51,"title":52,"source":53,"logo":30,"time":54},195765,"Disney+ Introducing Short-Form Vertical Content Later This Year","https://wdwnt.com/2026/01/disney-introducing-short-form-vertical-content-later-this-year/","2天前",{"id":56,"title":57,"source":58,"logo":5,"time":54},195764,"Disney+ is Going Vertical — Vertical Videos Coming to the Streamer","https://www.laughingplace.com/disney-entertainment/disney-plus-adding-vertical-video/",{"id":60,"title":61,"source":62,"logo":15,"time":63},196218,"Disney+ Is Getting a TikTok-Style Vertical Video Feed Later This Year","https://me.pcmag.com/en/old-video-streaming-services/34572/disney-is-getting-a-tiktok-style-vertical-video-feed-later-this-year","1天前",{"id":65,"title":66,"source":67,"logo":31,"time":54},195767,"Disney+ Is Adding Vertical Videos For Watching On Your Phone","https://cordcuttersnews.com/disney-is-adding-vertical-videos-for-watching-on-your-phone/",{"id":69,"title":70,"source":71,"logo":12,"time":54},195766,"Disney+ intros mobile vertical video, aims to become a daily user destination","https://www.streamtvinsider.com/content/disney-intros-mobile-vertical-video-aims-become-daily-user-destination",{"id":73,"title":74,"source":75,"logo":27,"time":54},195769,"Disney+ to introduce TikTok-style vertical videos this year","https://www.newsbytesapp.com/news/science/disney-announces-tiktok-style-vertical-videos-at-ces-2026/story",{"id":77,"title":78,"source":79,"logo":16,"time":54},195768,"Disney+ to Launch Vertical Video Feed in US","https://www.thewrap.com/industry-news/business/disney-plus-vertical-video-feed-launch/",{"id":81,"title":82,"source":83,"logo":5,"time":54},197043,"Looking to boost daily engagement, Disney+ will add vertical videos later this year, Disney announced at its annual Tech + Date Showcase event at CES. Read more below.","https://www.facebook.com/deadline/posts/looking-to-boost-daily-engagement-disney-will-add-vertical-videos-later-this-yea/1236253068375031/",{"id":85,"title":86,"source":87,"logo":5,"time":54},195780,"Disney+ Plans New Features for “AI Native Generation”","https://www.imdb.com/news/ni65649136/?ref_=nwc_art_perm",{"id":89,"title":78,"source":90,"logo":10,"time":54},195763,"https://www.imdb.com/news/ni65649124/?ref_=nwc_art_perm",{"id":92,"title":93,"source":94,"logo":14,"time":54},195762,"Disney+ Is Introducing Its Most Controversial Feature Yet in 2026","https://collider.com/disney-plus-introducing-controversial-vertical-feature-2026/",{"id":96,"title":61,"source":97,"logo":23,"time":63},197041,"https://uk.pcmag.com/ios/162451/disney-is-getting-a-tiktok-style-vertical-video-feed-later-this-year",{"id":99,"title":100,"source":101,"logo":18,"time":54},197042,"Disney+ to add TikTok-style vertical videos","https://www.flatpanelshd.com/news.php?subaction=showfull&id=1767860524",{"id":103,"title":61,"source":104,"logo":13,"time":63},197040,"https://www.pcmag.com/news/disney-plus-is-getting-a-tiktok-style-vertical-video-feed-ces-2026",{"id":106,"title":107,"source":108,"logo":19,"time":54},195838,"Disney+ Prepares to Embrace Microcontent in 2026","https://variety.com/2026/tv/news/disney-embraces-microcontent-short-form-streaming-1236625030/",{"id":110,"title":107,"source":111,"logo":28,"time":54},195776,"https://www.imdb.com/news/ni65649176/?ref_=nwc_art_perm",{"id":113,"title":114,"source":115,"logo":21,"time":54},195775,"Disney+ to include vertical videos on its app","https://www.latimes.com/entertainment-arts/business/story/2026-01-07/disney-to-include-vertical-videos-on-its-app",{"id":117,"title":118,"source":119,"logo":11,"time":54},195778,"Disney+ to start throwing vertical videos at our poor, attention-deficient brains","https://www.avclub.com/disney-plus-to-add-vertical-videos",{"id":121,"title":118,"source":122,"logo":11,"time":54},195777,"https://www.pastemagazine.com/tv/disney/disney-plus-to-add-vertical-videos",{"id":124,"title":125,"source":126,"logo":34,"time":54},195835,"Disney Plus is getting vertical video","https://www.theverge.com/tech/858277/disney-plus-vertical-video",{"id":128,"title":129,"source":130,"logo":24,"time":54},195779,"Disney+ Adding Vertical Video Feed","https://www.darkhorizons.com/disney-adding-vertical-video-feed/",{"id":132,"title":133,"source":134,"logo":29,"time":54},195837,"Disney+ Adding Vertical Videos In Push To Boost Daily Engagement","https://deadline.com/2026/01/disney-plus-vertical-videos-ces-1236665836/",{"id":136,"title":137,"source":138,"logo":22,"time":54},195836,"Disney+ Plans New Features for \"AI Native Generation\"","https://www.hollywoodreporter.com/business/digital/vertical-video-coming-disney-plus-ai-1236467099/",{"id":140,"title":82,"source":141,"logo":5,"time":54},195770,"https://www.facebook.com/deadline/photos/looking-to-boost-daily-engagement-disney-will-add-vertical-videos-later-this-yea/1236253028375035/",{"id":143,"title":144,"source":145,"logo":5,"time":54},195772,"Disney+ to Launch ‘Vertical’ Short-Form Content For Mobile Devices","https://www.mediaplaynews.com/disney-launching-vertical-entertainment-featuring-short-form-content-for-mobile-devices/",{"id":147,"title":148,"source":149,"logo":33,"time":63},197038,"Disney+ Debuts TikTok-Style Vertical Video Feed in App","https://www.findarticles.com/disney-debuts-tiktok-style-vertical-video-feed-in-app/",{"id":151,"title":152,"source":153,"logo":17,"time":54},195771,"Disney+ pushes more microcontent after successful experiment","https://www.mediaweek.com.au/disney-pushes-more-microcontent-after-successful-experiment/",{"id":155,"title":156,"source":157,"logo":25,"time":63},197039,"Disney+ aims to take on the likes of TikTok with new vertical video product","https://www.tvbeurope.com/media-consumption/disney-aims-to-take-on-the-likes-of-tiktok-with-new-vertical-video-product",{"id":159,"title":160,"source":161,"logo":20,"time":54},195774,"Disney+ To Add Vertical Videos In Push To Boost Daily Engagement","https://tvnewscheck.com/digital/article/disney-to-add-vertical-videos-in-push-to-boost-daily-engagement/",{"id":163,"title":164,"source":165,"logo":5,"time":63},197036,"Disney+ is launching vertical videos this year","https://www.engadget.com/entertainment/streaming/disney-is-launching-vertical-videos-this-year-120000776.html",{"id":167,"title":168,"source":169,"logo":26,"time":54},195773,"Disney is Embracing the Vertical Video Craze to Reach a New Generation of Fans","https://parade.com/news/disney-plus-plans-vertical-videos-ai-content-gen-alpha",{"id":171,"title":172,"source":173,"logo":32,"time":63},197037,"Disney+ Undergoes Content Change in 2026 in Effort to “Court” Younger Viewers","https://movieweb.com/disney-undergoes-content-change-in-2026-effort-younger-viewers/","#e5d379ff","#e5d3794d",1768055467278]