[{"data":1,"prerenderedAt":171},["ShallowReactive",2],{"story-24090-cn":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":37,"questions":38,"relatedArticles":48,"body_color":169,"card_color":170},"24090",null,"Emergency Preparedness: Seller Safety Insights from Coast Guard Rescue","- Critical Lessons for E-Commerce Entrepreneurs in Risk Management",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36],"https://i.ntd.com/assets/uploads/2026/01/id1118949-GettyImages-2229753358.jpg-900x506.webp","https://cdn5-fstl-tf.anyclip.com/9T1Nt5sBC4mwKCvOOcsD/1768306946288_1920x1080_thumbnail.jpg","https://dukesurf.com/wp-content/uploads/2026/01/WhatsApp-Image-2026-01-12-at-6.17.17-PM.jpeg","https://s.yimg.com/ny/api/res/1.2/.B4Sp382AhCnbWlC_eY0ag--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwOTQ7aD0xMzY0O2NmPXdlYnA-/https://media.zenfs.com/en/cbs_news_897/8d9c6b6200b89b6fa645d6df2e5cd4ba","https://images.foxweather.com/static.foxweather.com/www.foxweather.com/content/uploads/2026/01/1024/512/screenshot-2026-01-12-143620.png?ve=1&tl=1","https://s.yimg.com/ny/api/res/1.2/nlsuW0qai.DRugYwJDH55A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTI3NQ--/https://media.zenfs.com/en/the_daily_caller_375/5f46826538b4ce3cee2b914184e2f791","https://s.yimg.com/os/en/storyful_videos_344/8171e5fa5488cfe584095221dfa7bf0a","https://s.yimg.com/uu/api/res/1.2/zmYJ8mnt3X_i5gQKLOLEEQ--~B/aD03MjA7dz0xMjgwO2FwcGlkPXl0YWNoeW9u/https://media.zenfs.com/en/kameraone_uk_vertical_video_861/e8aae93030c97da288f560efd3af3e40","https://s.yimg.com/ny/api/res/1.2/4zSjPiGg_Gb_zEcmIu_H_A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTQyNw--/https://media.zenfs.com/en/aol_the_independent_us_877/f0eefc35e602351943c4a41df5464e59","https://beachgrit.com/wp-content/uploads/2026/01/Screenshot-2026-01-12-at-7.55.11-AM.jpg","https://img2-azrcdn.newser.com/image/1657909-11-20260112185900-surfer-68-spends-30-hours-rocks-helicopter-rescue.jpeg","https://s.yimg.com/ny/api/res/1.2/bSs3wkLcpIayo_5.AgZKdg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg7Y2Y9d2VicA--/https://media.zenfs.com/en/people_218/2c43c36f85abfb63f678fdc39102df87","https://s.yimg.com/uu/api/res/1.2/t5SLjtEFLkr9jZ_2ZgxISQ--~B/aD0zNjA7dz02NDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/the_independent_video_us_628/6ab4d54edbf0e3483eecaf9e7ddeab81","https://www.wideopencountry.com/wp-content/uploads/sites/4/2026/01/GettyImages-2255367489-2-e1768247079879.jpg?fit=1056%2C543","https://www.newsnationnow.com/wp-content/uploads/sites/108/2025/08/GettyImages-121928086.jpg?strip=1","https://cdn.jwplayer.com/v2/media/fiXgJlos/poster.jpg?width=720","https://gray-wwsb-prod.gtv-cdn.com/resizer/v2/7PIDSGDT4NCKZLMIH6KEADZT44.png?auth=d5bdc5ecea88f6099bcb839ba7a781c2bef32aa95dd67f68ebdd9ffccd54b3fa&width=1200&height=600&smart=true","https://i1.wp.com/media.globalnews.ca/videostatic/news/79pq8rqw8w-6sw0xtan59/STRANDED_SURFER_thumbnail_1280x720_.jpg?w=1040&quality=70&strip=all","https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1U0BGO.img?w=768&h=512&m=6","https://res.cloudinary.com/graham-media-group/image/upload/f_auto/q_auto/c_thumb,w_700/v1/media/anyclip/fstl-tf/9T1Nt5sBC4mwKCvOOcsD/1768306946288_1920x1080_thumbnail.jpg?_a=DATAg1eAZAA0","https://images.foxweather.com/static-media.fox.com/fmc/prod/weather/44999586204/992/558/nvja1loh85h3sb1h.jpg?ve=1&tl=1","https://i.dailymail.co.uk/1s/2026/01/12/22/105457259-0-image-a-12_1768258044443.jpg","https://bloximages.newyork1.vip.townnews.com/waaytv.com/content/tncms/assets/v3/editorial/2/06/206634f1-bee4-5edf-864a-6fe0e92b985d/6965c37064347.image.jpg?crop=1280%2C672%2C0%2C23&resize=1200%2C630&order=crop%2Cresize","https://maritime-executive.com/media/images/article/Surfer-Rescue-Hoist-Jan-2026.e6ab6e.jpg","https://media.globalnews.ca/videostatic/news/79pq8rqw8w-6sw0xtan59/STRANDED_SURFER_thumbnail_1280x720_.jpg","http://www.theinertia.com/wp-content/uploads/2026/01/The-rescue-took-place-at-Surfers-Beach-in-Aguadilla-Puerto-Rico-Pictured-Photo-Ana-Toledo-Unsplash.jpg","https://th.bing.com/th?id=ORMS.bf9817b219ab4a286b597e79d6c901e2&pid=Wdp","**E-commerce sellers can extract critical risk management strategies from this dramatic maritime rescue operation**, transforming an emergency response scenario into a powerful business resilience framework. The Coast Guard's multi-agency rescue of a 68-year-old surfer near Aguadilla, Puerto Rico, offers profound parallels to strategic business continuity planning.\n\n**Operational Preparedness Mirrors Business Contingency Planning**: Just as the rescue team deployed coordinated inter-agency resources, successful e-commerce entrepreneurs must develop robust backup systems. The MH-60 Jayhawk helicopter's precise extraction demonstrates the importance of having specialized, adaptable response mechanisms. For online sellers, this translates to:\n- Diversified supply chain networks\n- Redundant logistics partnerships\n- Rapid response communication protocols\n- Comprehensive risk assessment strategies\n\n**Technology and Communication as Survival Tools**: Captain Robert Stiles' emphasis on \"having a clear plan\" directly applies to digital business environments. The surfer's survival depended on signaling and communication devices - similarly, e-commerce sellers must invest in:\n- Real-time tracking systems\n- Automated alert mechanisms\n- Transparent customer communication platforms\n- Emergency inventory and order management tools\n\n**Geographical Risk Management**: The rescue operation's complexity in challenging terrain (rocks, reefs, low visibility) parallels the unpredictable global e-commerce landscape. Sellers must develop:\n- Market-specific risk mitigation strategies\n- Localized compliance understanding\n- Adaptive logistics solutions\n- Cross-border operational flexibility\n\nThe incident underscores that survival - whether in maritime environments or digital marketplaces - depends on preparation, communication, and adaptable strategic thinking.",[39,42,45],{"title":40,"answer":41,"author":5,"avatar":5,"time":5},"How can e-commerce sellers apply maritime rescue lessons to their business?","E-commerce sellers can learn from the Coast Guard's approach by developing robust contingency plans, investing in communication technologies, maintaining flexible supply chains, and creating rapid response mechanisms. The key is anticipating potential disruptions and having adaptable strategies ready.",{"title":43,"answer":44,"author":5,"avatar":5,"time":5},"What are the critical risk management strategies for online sellers?","Critical strategies include diversifying logistics partners, implementing real-time tracking systems, maintaining transparent customer communication, developing market-specific compliance knowledge, and creating backup inventory management protocols. Preparation and adaptability are crucial.",{"title":46,"answer":47,"author":5,"avatar":5,"time":5},"Why is inter-agency cooperation important in business resilience?","Inter-agency cooperation demonstrates the power of collaborative problem-solving. For e-commerce, this means building networks across different service providers, technology platforms, and regional partners to create a comprehensive, flexible business ecosystem capable of responding to unexpected challenges.",[49,54,59,64,69,74,79,83,88,93,97,101,105,110,115,120,124,128,132,135,138,141,145,149,154,158,162,165],{"id":50,"title":51,"source":52,"logo":12,"time":53},226457,"Surfer found alive after 30 hours lost at sea","https://dukesurf.com/en/Surfer-found-alive-after-being-lost-for-30-hours/","17小时前",{"id":55,"title":56,"source":57,"logo":26,"time":58},226479,"Watch: Stranded surfer plucked off rocks by Coast Guard","https://www.mysuncoast.com/2026/01/05/watch-stranded-surfer-plucked-off-rocks-by-coast-guard/","8天前",{"id":60,"title":61,"source":62,"logo":27,"time":63},226556,"Surfer found alive, saved in daring rescue after missing for 30 hours at sea","https://globalnews.ca/news/11609558/surfer-rescued-puerto-rico-video/","21小时前",{"id":65,"title":66,"source":67,"logo":11,"time":68},226458,"VIDEO: Coast Guard rescues missing surfer stranded at sea for more than 24 hours","https://www.clickorlando.com/news/world/2026/01/13/video-coast-guard-rescues-missing-surfer-stranded-at-sea-for-more-than-24-hours/","5小时前",{"id":70,"title":71,"source":72,"logo":13,"time":73},226557,"Surfer missing for over 30 hours rescued, dramatic video shows","https://www.yahoo.com/news/articles/surfer-missing-over-30-hours-140328223.html","1天前",{"id":75,"title":76,"source":77,"logo":29,"time":78},226459,"Missing surfer rescued after 30 hours at sea","https://www.clickorlando.com/video/news/2026/01/13/missing-surfer-rescued-after-30-hours-at-sea/","6小时前",{"id":80,"title":81,"source":82,"logo":25,"time":73},226558,"Moment stranded surfer is rescued after 30 hours at sea","https://www.the-independent.com/tv/news/surfer-stranded-rescue-sea-b2898449.html",{"id":84,"title":85,"source":86,"logo":5,"time":87},226559,"Coast Guard rescues stranded surfer near Aguadilla, Puerto Rico","https://www.news.uscg.mil/Press-Releases/Article/4375247/coast-guard-rescues-stranded-surfer-near-aguadilla-puerto-rico/","2天前",{"id":89,"title":90,"source":91,"logo":15,"time":92},226464,"Coast Guard Rescues Stranded Surfer Lost For Over 30 Hours, Video Shows","https://www.aol.com/articles/coast-guard-rescues-stranded-surfer-192657337.html","22小时前",{"id":94,"title":95,"source":96,"logo":23,"time":92},226465,"Man Lost at Sea for Over 30 Hours While Surfing in Puerto Rico","https://www.wideopencountry.com/man-lost-at-sea-for-over-30-hours-while-surfing-in-puerto-rico/",{"id":98,"title":99,"source":100,"logo":35,"time":92},226466,"Video: Surfer Stranded on Rock For 30 Hours Rescued","https://www.theinertia.com/surf/video-surfer-stranded-on-rock-for-30-hours-rescued/",{"id":102,"title":103,"source":104,"logo":34,"time":92},226467,"Missing surfer stranded on rocks rescued by U.S. Coast Guard in Puerto Rico","https://globalnews.ca/video/11609784/missing-surfer-stranded-on-rocks-rescued-by-u-s-coast-guard-in-puerto-rico",{"id":106,"title":107,"source":108,"logo":32,"time":109},226460,"Coast guard rescues stranded surfer in Puerto Rico","https://www.waaytv.com/video/coast-guard-rescues-stranded-surfer-in-puerto-rico/video_206634f1-bee4-5edf-864a-6fe0e92b985d.html","14小时前",{"id":111,"title":112,"source":113,"logo":31,"time":114},226461,"Emotional footage shows surfer being rescued after vanishing for 30 hours - and the tearjerking moment his loved ones were told","https://www.dailymail.co.uk/news/article-15457255/Surfer-rescued-Coast-Guard-Puerto-Rico.html","19小时前",{"id":116,"title":117,"source":118,"logo":20,"time":119},226462,"Surfer, 68, Spends 30 Hours on Rocks Before Helicopter Rescue","https://www.newser.com/story/381801/surfer-68-spends-30-hours-on-rocks-before-helicopter-rescue.html","20小时前",{"id":121,"title":122,"source":123,"logo":33,"time":63},226463,"U.S. Coast Guard Rescues Surfer Who Survived 30 Hours on Rocks Offshore","https://maritime-executive.com/article/u-s-coast-guard-rescues-surfer-who-survived-30-hours-on-rocks-offshore",{"id":125,"title":126,"source":127,"logo":30,"time":92},226468,"Members of the U.S. Coast Guard rescue a stranded surfer in Puerto Rico | Latest Weather Clips","https://www.foxweather.com/watch/fmc-le5wksoera4tcif0",{"id":129,"title":130,"source":131,"logo":14,"time":92},226469,"See it: U.S. Coast Guard rescues stranded surfer in Puerto Rico","https://www.foxweather.com/earth-space/us-coast-guard-rescue-a-stranded-surfer-in-puerto-rico-after-24-hours",{"id":133,"title":81,"source":134,"logo":18,"time":73},226475,"https://www.aol.com/articles/moment-stranded-surfer-rescued-30-214605638.html",{"id":136,"title":81,"source":137,"logo":28,"time":73},226476,"https://www.msn.com/en-gb/travel/news/moment-stranded-surfer-is-rescued-after-30-hours-at-sea/ar-AA1U0Mbk",{"id":139,"title":81,"source":140,"logo":22,"time":73},226477,"https://www.yahoo.com/news/videos/moment-stranded-surfer-rescued-30-210408872.html",{"id":142,"title":143,"source":144,"logo":17,"time":58},226478,"US Coast Guard helicopter rescues man stuck on rocks off Puerto Rico","https://uk.news.yahoo.com/us-coast-guard-helicopter-rescues-095242435.html",{"id":146,"title":147,"source":148,"logo":21,"time":53},226555,"Dad Reported Missing Over 24 Hours After He Went Surfing and Never Returned. Rescuers Found Him Stranded, but Alive","https://uk.news.yahoo.com/dad-reported-missing-over-24-003745228.html",{"id":150,"title":151,"source":152,"logo":24,"time":153},226471,"Coast Guard rescues surfer missing for over 30 hours","https://www.newsnationnow.com/good-news/coast-guard-rescues-surfer-missing-over-30-hours/","23小时前",{"id":155,"title":156,"source":157,"logo":19,"time":73},226472,"Surfer lost for over 30 hours off Puerto Rico found alive on reef outcropping","https://beachgrit.com/2026/01/surfer-lost-for-over-30-hours-off-puerto-rico-found-alive-on-reef-outcropping/",{"id":159,"title":160,"source":161,"logo":16,"time":73},226473,"Surfer Stranded on Rocks Saved by Coast Guard in Puerto Rico","https://uk.news.yahoo.com/surfer-stranded-rocks-saved-coast-153600037.html",{"id":163,"title":81,"source":164,"logo":36,"time":73},226474,"https://www.msn.com/en-us/weather/topstories/moment-stranded-surfer-is-rescued-after-30-hours-at-sea/vi-AA1U0Oci",{"id":166,"title":167,"source":168,"logo":10,"time":153},226470,"Coast Guard Rescues Surfer Stranded Off Puerto Rico Coast for More Than 30 Hours","https://www.ntd.com/coast-guard-rescues-surfer-stranded-off-puerto-rico-coast-for-more-than-30-hours_1118888.html","#4e25b4ff","#4e25b44d",1768347073153]