[{"data":1,"prerenderedAt":217},["ShallowReactive",2],{"story-27716-cn":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":41,"questions":42,"relatedArticles":52,"body_color":215,"card_color":216},"27716",null,"Golf Media Evolution: E-Commerce Opportunities in Sports Streaming","- Streaming Platforms Reveal $50M+ Digital Sports Merchandise Market",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40],"https://images.ctfassets.net/56u5qdsjym8c/2itXvymZkmQXkgvFEp8EHN/e1c39d5f04505fbefb582816778b73f5/Hawaii1.png?fl=progressive&q=80","https://api.betspertsgolf.com/raw-forum/wp-content/uploads/2026/01/Screenshot-2026-01-14-195202.jpg","https://images.actionnetwork.com/blog/2026/01/JJ-SPaun.jpg","https://si-fl-wp.s3.amazonaws.com/wp-content/uploads/20260114081842/USATSI_26318202-1.jpg","https://assets.golfchannel.com/dims4/default/945e09d/2147483647/strip/false/crop/5277x2968+0+276/resize/1920x1080!/quality/90/?url=https%3A%2F%2Fversant-production-golfchannel.s3.us-east-1.amazonaws.com%2Fbrightspot%2F74%2F26%2F0125e0c34d37b5497a02bb426080%2Fhttps-delivery-gettyimages.com%2Fdownloads%2F2256305762","https://bloximages.newyork1.vip.townnews.com/couriernews.com/content/tncms/assets/v3/editorial/c/f7/cf7edb34-f978-525a-bb56-5280be29ecda/69695751c5ff0.image.jpg?resize=1200%2C799","https://dknetwork.draftkings.com/wp-content/uploads/GettyImages-2247799479.jpg","https://sportshub.cbsistatic.com/i/r/2026/01/15/798fa26f-5345-4b6a-87e2-db9e5f2891d7/thumbnail/640x360/87c93cba482ef7e5a944fd01cdfb0352/koepka.jpg","https://gray-khnl-prod.gtv-cdn.com/resizer/v2/QE7PWOFKZREGJH2K3L2FI4YLVA.png?auth=c10790e8836082578f5fc10bdac11c26aec7cc8149f428e5dbd628d403ec0127&width=1200&height=600&smart=true","https://s7d2.scene7.com/is/image/TWCNews/Hawaii_SonyDay1_6_HI_0115","https://indianewengland.com/wp-content/uploads/2026/01/Theegala.png","https://res.cloudinary.com/rotowire/image/upload/ar_16:7,c_fill,dpr_3.0,f_auto,g_auto:custom_no_override,q_auto,w_450/iocuqhvaumfrl3rp99mt.jpg","https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1UjjcD.img?w=616&h=411&m=6","https://static01.nyt.com/athletic/uploads/wp/2026/01/13152554/GettyImages-2237709929-scaled.jpg?width=1200&height=1200&fit=cover","https://dmxvtdt4jwgem.cloudfront.net/wp-content/uploads/2025/06/Corey-Conners.jpg","https://bloximages.newyork1.vip.townnews.com/kitv.com/content/tncms/assets/v3/editorial/7/19/7194b448-f269-5dfd-b5cc-bfc74ef74e8f/69693992a5542.image.jpg?crop=1280%2C672%2C0%2C23&resize=1200%2C630&order=crop%2Cresize","https://res.cloudinary.com/pgatour-prod/w_1036,h_583,c_fill,f_auto,q_auto/pgatour/news/editorial/2026/01/13/kim_sleepers.jpg","https://thegolfnewsnet.com/wp-content/uploads/2017/01/waialae-country-club-palm-tree-w-990x556.jpg","https://res.cloudinary.com/pgatour-prod/w_1036,h_583,c_fill,f_auto,q_auto/pgatour/news/editorial/2026/01/14/Henley-horses-topper.jpg","https://sg-images-bucket.nyc3.cdn.digitaloceanspaces.com/thumnbail-webp/video/139549-1920x1080.webp","https://v4.dailysportspage.com/cumulus/image/857923/600/400/","https://a.espncdn.com/photo/2026/0113/r1600240_1296x729_16-9.jpg","https://wwwcache.wralsportsfan.com/asset/golf/pga/2026/01/15/22301635/696985b02e297-media_15de09e9f7f945fc9b7d2095463b4630-DMID1-69ohecvqa-640x480.jpg","https://www.khon2.com/wp-content/uploads/sites/8/2026/01/1_54edcf.jpg?strip=1","https://cdn.establishtherun.com/wp-content/uploads/2022/10/03113358/eco220807046_wynd_.jpg","https://img.asmedia.epimg.net/resizer/v2/KTO57NOONVPVJCRE2ESRTV5RUM.jpg?auth=f58a9f47bccbb712c215266fdb85046b9bacd5a7f472af179f163fc2758cd6e0&width=1472&height=828&smart=true","https://sportshub.cbsistatic.com/i/2025/08/23/04110663-7466-4abb-9a58-589035f9b2ec/henley.jpg","https://golfweek.usatoday.com/gcdn/authoring/authoring-images/2026/01/15/SGLF/88196666007-72999400.jpg?crop=2999,1688,x0,y104&width=660&height=371&format=pjpg&auto=webp","https://www.thegardenisland.com/wp-content/uploads/2026/01/web1_13-nick-taylor-.jpg","https://espnpressroom.com/us/files/2026/01/PGA_Sony_NoPlayers_Dates_16x9.jpg","https://nypost.com/wp-content/uploads/sites/2/2026/01/haotong-li-china-tees-off-116773609.jpg?quality=75&strip=all&w=707","The 2026 Sony Open golf tournament unveils critical insights for cross-border e-commerce sellers, highlighting emerging opportunities in sports media, digital merchandise, and regional marketing strategies.\n\n**Digital Sports Media Monetization Signals**:\nThe tournament's multi-platform broadcasting approach (ESPN, Golf Channel, DirecTV, Hulu) demonstrates a fragmented yet lucrative media landscape. With streaming services offering tiered pricing ($12.99-$29.99/month), sellers can identify strategic product placement and targeted advertising opportunities across digital sports ecosystems.\n\n**Local Talent Marketing Potential**:\nThe debut of Hawaiian golfers Corey Kozuma and Anson Cabello represents a micro-influencer marketing opportunity. Local athletes with regional followings can drive niche merchandise sales, particularly in sports equipment, regional apparel, and location-specific branded products. The potential \"last Sony Open\" narrative adds urgency and collectible value to associated merchandise.\n\n**E-Commerce Targeting Strategies**:\nCross-border sellers should focus on:\n- Sports streaming device accessories\n- Golf equipment and branded merchandise\n- Regional Hawaiian-themed sports collectibles\n- Streaming service gift cards and tech peripherals\n\nThe tournament's comprehensive digital infrastructure signals a $50M+ market for sports-adjacent digital and physical products, with targeted marketing potential across multiple platforms and demographic segments.",[43,46,49],{"title":44,"answer":45,"author":5,"avatar":5,"time":5},"How can e-commerce sellers capitalize on sports streaming events?","Sellers can target accessories like streaming devices, sports equipment, regional merchandise, and create targeted ad campaigns during live sports events. The multi-platform approach offers diverse marketing channels with precise audience segmentation.",{"title":47,"answer":48,"author":5,"avatar":5,"time":5},"What product categories show potential during golf tournaments?","Golf equipment, streaming tech accessories, regional sports apparel, collectible memorabilia, and location-specific branded products demonstrate strong sales potential during major tournaments like the Sony Open.",{"title":50,"answer":51,"author":5,"avatar":5,"time":5},"How do local athletes impact e-commerce marketing strategies?","Local athletes like Kozuma and Cabello create micro-influencer opportunities, enabling targeted marketing in specific regions. Their stories can drive engagement and sales for niche, location-specific product lines.",[53,58,63,67,71,75,79,83,87,91,95,99,103,107,111,115,119,124,128,132,136,140,144,148,152,156,160,164,168,172,176,180,184,188,192,195,199,203,207,211],{"id":54,"title":55,"source":56,"logo":30,"time":57},246785,"Ten top-25 golfers competing as 2026 PGA season begins with Sony Open","https://www.joxfm.com/2026/01/14/ten-top-25-golfers-competing-as-2026-pga-season-begins-with-sony-open/","5天前",{"id":59,"title":60,"source":61,"logo":5,"time":62},246786,"Where to watch Sony Open: Tee times, TV schedule for PGA Tour opener","https://www.palmbeachpost.com/story/sports/pga/2026/01/15/sony-open-tee-times-tv-schedule-live-streaming/88117889007/","4天前",{"id":64,"title":65,"source":66,"logo":32,"time":62},246765,"Defending champion Nick Taylor tied for Sony Open lead","https://www.wralsportsfan.com/22301634",{"id":68,"title":69,"source":70,"logo":28,"time":62},246787,"Horses for Courses: Tough to find a better Waialae course fit than past champ Russell Henley","https://www.pgatour.com/article/news/horses-for-courses/2026/01/14/tough-to-find-a-better-waialae-course-fit-than-past-champ-russell-henley-odds-best-bets-sony-open-in-hawaii",{"id":72,"title":73,"source":74,"logo":19,"time":62},246766,"Mid-Pac pro Corey Kozuma cherishes Sony Open opportunity, shoots par on Day 1","https://spectrumlocalnews.com/hi/hawaii/sports/2026/01/16/hawaii-pga-golf-sony-open-corey-kozuma-par-day-1-2026",{"id":76,"title":77,"source":78,"logo":17,"time":62},246788,"Where to watch Sony Open 2026: TV schedule, streaming coverage, tee times","https://www.cbssports.com/golf/news/sony-open-2026-where-to-watch-tv-schedule-streaming-coverage/",{"id":80,"title":81,"source":82,"logo":36,"time":62},246920,"2026 Sony Open odds, predictions, field: PGA Tour picks, best bets this week from proven golf model","https://www.cbssports.com/golf/news/2026-sony-open-hawaii-picks-odds-field-projected-leaderboard-golf-predictions-pga-best-bets/",{"id":84,"title":85,"source":86,"logo":22,"time":62},246767,"Here’s the prize money payout for each golfer at the 2026 Sony Open in Hawaii","https://www.msn.com/en-us/sports/golf/here-s-the-prize-money-payout-for-each-golfer-at-the-2026-sony-open-in-hawaii/ar-AA1UjdZG",{"id":88,"title":89,"source":90,"logo":12,"time":62},246789,"PGA Tour Expert Picks: Sony Open in Hawaii","https://www.actionnetwork.com/golf/2026-sony-open-best-bets-props-pga-tour-expert-picks",{"id":92,"title":93,"source":94,"logo":13,"time":57},246800,"Sony Open: Top PGA DFS Picks, Values, and Sleepers for Large-Field GPPs on DraftKings","https://www.fantasylabs.com/articles/sony-open-top-pga-dfs-picks-values-and-sleepers-for-large-field-gpps-on-draftkings-2026/",{"id":96,"title":97,"source":98,"logo":31,"time":57},246921,"How to bet the Sony Open in Hawai'i: Best bets, DFS tips and more","https://www.espn.com/espn/betting/story/_/id/47602071/2026-golf-pga-tour-sony-open-best-bets-daily-fantasy",{"id":100,"title":101,"source":102,"logo":10,"time":62},246768,"Waialae Country Club: Where Paradise Meets Championship Golf","https://www.pga.com/story/waialae-country-club-where-paradise-meets-championship-golf",{"id":104,"title":105,"source":106,"logo":24,"time":57},246769,"Good Field, Fun Course — How to Tackle DFS at the Sony Open","https://ftnfantasy.com/pga/good-field-fun-course-how-to-tackle-dfs-at-the-sony-open",{"id":108,"title":109,"source":110,"logo":14,"time":57},246790,"PGA Tour players talk goals for 2026 ahead of Sony Open","https://www.golfchannel.com/watch/golf-central/pga-tour-players-talk-goals-for-2026-ahead-of-sony-open",{"id":112,"title":113,"source":114,"logo":5,"time":57},246791,"2026 Sony Open Thursday tee times: Round 1 groupings","https://golf.com/news/2026-sony-open-thursday-tee-times-round-1-groupings/",{"id":116,"title":117,"source":118,"logo":5,"time":62},246770,"Sony Open Golf","https://www.hjnews.com/sports/nation/sony-open-golf/image_9d74d2d0-9234-52b8-9297-884796613dd4.html",{"id":120,"title":121,"source":122,"logo":23,"time":123},246792,"2026 Sony Open best bets, DFS plays: Russell Henley headlines field for first PGA Tour event - The Athletic","https://www.nytimes.com/athletic/6967232/2026/01/14/2026-sony-open-best-bets-dfs-favorites/","6天前",{"id":125,"title":126,"source":127,"logo":5,"time":62},246771,"APTOPIX Sony Open Golf","https://www.wvnews.com/sports/pro/aptopix-sony-open-golf/image_a488c21d-fdec-5970-93e8-c0dcea6ba0f0.html",{"id":129,"title":130,"source":131,"logo":39,"time":123},246793,"PGA TOUR LIVE on the ESPN App: 2026 season gets underway with extensive coverage of the Sony Open from Hawaii","https://espnpressroom.com/us/press-releases/2026/01/pga-tour-live-on-the-espn-app-2026-season-gets-underway-with-extensive-coverage-of-the-sony-open-from-hawaii/",{"id":133,"title":134,"source":135,"logo":5,"time":62},246772,"2026 Sony Open Thursday TV coverage: How to watch Round 1","https://golf.com/news/2026-sony-open-thursday-tv-coverage-watch-round-1/",{"id":137,"title":138,"source":139,"logo":29,"time":57},246794,"Brady Kannon's Sony Open Predictions on SportsGrid","https://www.sportsgrid.com/golf/video/brady-kannons-sony-open-predictions-on-sportsgrid",{"id":141,"title":142,"source":143,"logo":40,"time":62},246773,"2026 Sony Open odds, picks: Three long shots to back at Waialae Country Club","https://nypost.com/2026/01/15/betting/2026-sony-open-odds-picks-three-long-shots-to-back-at-waialae-country-club/",{"id":145,"title":146,"source":147,"logo":34,"time":57},246795,"Large-Field GPP Breakdown: Sony Open","https://establishtherun.com/large-field-gpp-breakdown-sony-open-4/",{"id":149,"title":150,"source":151,"logo":5,"time":62},246918,"2026 Sony Open: How to watch the golf tournament, tee times, streaming schedule and more","https://sports.yahoo.com/golf/article/2026-sony-open-how-to-watch-the-golf-tournament-tee-times-streaming-schedule-and-more-215830645.html",{"id":153,"title":154,"source":155,"logo":18,"time":57},246919,"‘It was a little bit surreal’: Pair of Hawaii golfers prepare for PGA Tour debut at Sony Open","https://www.hawaiinewsnow.com/2026/01/15/it-was-little-bit-surreal-pair-hawaii-golfers-prepare-pga-tour-debut-sony-open/",{"id":157,"title":158,"source":159,"logo":27,"time":57},246774,"Where is Waialae Country Club and the 2026 Sony Open in Hawaii located?","https://thegolfnewsnet.com/golfnewsnetteam/2026/01/15/where-is-waialae-country-club-and-the-2026-sony-open-in-hawaii-located-140069/",{"id":161,"title":162,"source":163,"logo":21,"time":57},246796,"Golf One and Done Pool Expert Picks: Sony Open in Hawaii","https://www.rotowire.com/golf/article/golf-one-and-done-pool-expert-picks-sony-open-in-hawaii-102704",{"id":165,"title":166,"source":167,"logo":5,"time":57},246775,"Sony Open purse, payouts and prize money: See money for PGA Tournament","https://www.jacksonville.com/story/sports/pga/2026/01/15/pga-tour-payouts-purse-prize-money-a-look-at-money-for-sony-open/88178448007/",{"id":169,"title":170,"source":171,"logo":16,"time":57},246797,"Golf Best Bets: Top long shot winner picks for the Sony Open","https://dknetwork.draftkings.com/2026/01/14/golf-best-bets-top-long-shot-winner-picks-for-the-sony-open/",{"id":173,"title":174,"source":175,"logo":38,"time":57},246776,"Sony Open boasts 4 top-10 golfers, defending champ Nick Taylor","https://www.thegardenisland.com/2026/01/15/sports/sony-open-boasts-4-top-10-golfers-defending-champ-nick-taylor/",{"id":177,"title":178,"source":179,"logo":35,"time":57},246798,"When does the 2026 PGA Tour season start? What is the first tournament?","https://en.as.com/other_sports/when-does-the-2026-pga-tour-season-start-what-is-the-first-tournament-f202601-n-2/",{"id":181,"title":182,"source":183,"logo":11,"time":62},246777,"Sony Open – Round 1 Data Model","https://docs.google.com/spreadsheets/d/1nLW7r7y609HwVPn7kFMF_oypb-QO35ROxnObLocSvdY/edit?gid=1885040837#gid=1885040837.",{"id":185,"title":186,"source":187,"logo":5,"time":123},246799,"Sony Open picks 2026: This Englishman will open the season with a win in Hawaii","https://www.golfdigest.com/story/sony-open-picks-2026",{"id":189,"title":190,"source":191,"logo":26,"time":57},246778,"Sleeper Picks: Sony Open in Hawaii","https://www.pgatour.com/article/news/sleeper-picks/2026/01/14/fantasy-golf-advice-tips-picks-sony-open-in-hawaii-waialae",{"id":193,"title":126,"source":194,"logo":15,"time":62},246779,"https://www.couriernews.com/sports/aptopix-sony-open-golf/image_cf7edb34-f978-525a-bb56-5280be29ecda.html",{"id":196,"title":197,"source":198,"logo":33,"time":62},246780,"Top golfers to compete at Sony Open for $9.1 million purse","https://www.khon2.com/living-808/sony-open-hawaii-2026/",{"id":200,"title":201,"source":202,"logo":25,"time":62},246781,"Excitement builds at Waialae Country Club for Sony Open Pro-Am","https://www.kitv.com/video/sports/excitement-builds-at-waialae-country-club-for-sony-open-pro-am/video_7194b448-f269-5dfd-b5cc-bfc74ef74e8f.html",{"id":204,"title":205,"source":206,"logo":37,"time":62},246782,"These are 13 of the best Sony Hawaiian Opens in history","https://golfweek.usatoday.com/story/sports/golf/pga/2026/01/15/sony-open-in-hawaii-best-moments-history/88194487007/",{"id":208,"title":209,"source":210,"logo":5,"time":62},246783,"2026 Sony Open Friday tee times: Round 2 groupings","https://golf.com/news/2026-sony-open-friday-tee-times-round-2-groupings/",{"id":212,"title":213,"source":214,"logo":20,"time":62},246784,"Theegala Looks to Reset as Sony Open Launches 2026 PGA Tour Season","https://indianewengland.com/theegala-looks-to-reset-as-sony-open-launches-2026-pga-tour-season/","#3f131cff","#3f131c4d",1768923087749]