Amazon Prime Day sales surpassed $7.9 billion on its first day, a 9.9% year-over-year increase and a record high. Adobe Analytics predicts that U.S. online retail spending during the entire event (July 8-11) will reach $23.8 billion, a 28.4% increase compared to the same period last year. Amazon's stock price rose 1.45%, reflecting market confidence. Back-to-school season demand surged, making it a crucial sales period in Q3. This data indicates strong consumer purchasing power, presenting significant opportunities for cross-border e-commerce sellers and suggesting even greater growth potential for the e-commerce market in 2025.

Amazon Prime Day Sales Data Analysis

The power of Amazon Prime Day is truly astonishing! First-day sales surpassed $7.9 billion! This data released by Adobe Analytics has sent global cross-border e-commerce sellers into a frenzy. Amazon's stock price rose $3.18, a 1.45% increase. What business opportunities lie behind this?

Prime Day Sales Data Sets a New Record

Cross-border Sellers Usher in a Golden Opportunity

US online sales in the first 24 hours surged 9.9% year-over-year, reaching a historic breakthrough of $7.9 billion. Almost no e-commerce festival has achieved such an astonishing single-day sales record. This figure not only breaks the 2025 single-day e-commerce sales record but also surpasses the $6.1 billion in total online sales during last year's Thanksgiving period. For cross-border e-commerce sellers, this signifies a full-blown explosion of consumer purchasing power and foreshadows a strong start to the peak sales season in the second half of the year.

96-Hour Shopping Spree Forecast Data Shocks the Industry

Adobe Analytics predicts that during the entire Prime Day event (July 8-11), US retailer online spending will surge to $23.8 billion. If you don't know how to capitalize on this traffic boom, you might miss out on one of the most important sales opportunities of 2025. This represents a 28.4% increase from the $14.2 billion in sales during the same period last year—a significant traffic boost for any cross-border e-commerce entrepreneur. Ignoring these key data points might be hindering your current sales goals.

Back-to-School Season Ignites New Trends in Product Selection

Smart Product Layout is Timely

From apparel to electronics, back-to-school supplies are experiencing an unprecedented surge in demand. Similar to the pre-Black Friday hype, the back-to-school season has become the most important sales period in Q3. Consumers seeking significant discounts are creating excellent product selection opportunities for cross-border sellers. It's more like a perfect window of opportunity: students are making concentrated purchases, parents are willing to invest in education, and brands are actively promoting sales to clear inventory. Especially for Chinese sellers operating on the North American marketplace, this back-to-school season is an opportunity not to be missed.

Soaring Stock Price Reveals Healthy Platform Ecosystem Development Trends

Amazon's strong stock performance has reduced investor concerns about the e-commerce industry, boosting confidence in the entire cross-border e-commerce ecosystem. For cross-border e-commerce sellers operating on Amazon Global Selling, the platform's healthy development is directly related to the long-term stability and profitability of their businesses. Even against the backdrop of increasing economic uncertainty, the platform has maintained strong growth momentum, fully demonstrating the deepening reliance of consumers on online shopping.

New Opportunities for Cross-Border E-commerce to Explode in 2025

Seize the Opportunity and Profit

With the impressive sales data from Prime Day, it indicates that the cross-border e-commerce market will usher in even greater development opportunities in 2025. There will be no shortage of high-quality sales opportunities; the key is to have a keen market sense. Whether it's traditional foreign trade companies transforming or e-commerce entrepreneurs entering the market, they should seize this wave of policy benefits and market dividends. What's cheaper than hiring a traditional sales team is leveraging the traffic and intelligent tools of the Amazon platform, allowing a small team to achieve sales results that previously required a large team.