[{"data":1,"prerenderedAt":190},["ShallowReactive",2],{"story-123982-en":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":37,"questions":38,"relatedArticles":63,"body_color":188,"card_color":189},"123982",null,"Paramount's $111B Warner Bros. Acquisition Creates Streaming Advertising Volatility | Seller Marketing Costs Rise","- Paramount's junk-rated debt ($79B) threatens content investment; sellers face 12-18% advertising cost increases as streaming consolidation reduces platform competition",[],[10,11,12,13,14,15,16,17,18,10,19,20,21,22,23,19,24,25,26,27,28,29,30,31,32,10,33,34,35,10,36],"https://images.wsj.net/im-19433992?width=700&height=466","https://images.axios.com/wvuea8y7WjC5wPFEPrSDriwgyAo=/fit-in/1366x1366/2026/03/02/1772469602501.png","https://assetsio.gnwcdn.com/warner-bros-games2.PNG?width=570&quality=85&format=jpg&dpr=3&auto=webp","https://deadline.com/wp-content/uploads/2026/03/Paramount-and-Warner-Bros.jpg?w=681&h=383&crop=1","https://imgix.bustle.com/uploads/getty/2026/3/2/a8404f52/burbank-california-february-27.jpg?w=400&h=300&fit=crop&crop=faces&dpr=2","https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iTveCdIQd2m4/v0/1200x799.jpg","https://i0.wp.com/www.thewrap.com/wp-content/uploads/2026/02/Paramount-WBD-regulatory.jpg?fit=1200%2C675&quality=89&ssl=1","https://www.indiewire.com/wp-content/uploads/2026/03/P101JT5W.jpg?w=600&h=337&crop=1","https://trekmovie.com/wp-content/uploads/2026/02/pksywbdtmp-head.jpg","https://images.barrons.com/im-17158603?width=940&height=626","https://i.insider.com/69a5ca31d3e2f1aef369d10a?width=700","https://tvnewscheck.com/wp-content/uploads/2026/02/Paramount_water-tower_Hollywood-sign_AP-Jae-C.-Hong-400x225.jpg","https://deadline.com/wp-content/uploads/2026/02/paramount-warner-bros-hollywood.jpg?w=681&h=383&crop=1","https://static-www.adweek.com/wp-content/uploads/2026/02/paramount-wbd-advertising.jpeg?w=1200","https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iIajG7cgQ3B0/v1/-1x-1.webp","https://static.seekingalpha.com/cdn/s3/uploads/getty_images/2215193098/image_2215193098.jpg?io=getty-c-w630","https://static01.nyt.com/images/2026/02/28/multimedia/PARAMOUNT-MOOD-promo-wgkj/PARAMOUNT-MOOD-promo-wgkj-facebookJumbo.jpg","https://images.ft.com/v3/image/raw/ftcms%3A6daeb8c0-400b-4b3d-89bd-9048017e48b3?source=next-article&fit=scale-down&quality=highest&width=1440&dpr=1","https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F858533%2Fneflix-stock-time-to-buy-nflx.jpg&w=1200&op=resize","https://awfulannouncing.com/wp-content/uploads/sites/94/2025/09/EB-P.jpg","https://img.pastemagazine.com/wp-content/avuploads/2025/10/21120607/GettyImages-2235092549.jpg","https://static01.nyt.com/images/2026/02/28/opinion/28waxman/28waxman-articleLarge.jpg?quality=75&auto=webp&disable=upscale","https://s.yimg.com/ny/api/res/1.2/OwL7UNMTQuGhT_PQgopxMQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://s.yimg.com/uu/api/res/1.2/vBSL8laa1aLE8lfNNZwpHw--~B/aD0zNjM5O3c9NTQ1OTthcHBpZD15dGFjaHlvbg--/https://d29szjachogqwa.cloudfront.net/images/2026-02/99d3ff17-ac0b-42ad-b29f-f3ca9a6cee4e","https://s.yimg.com/ny/api/res/1.2/FeLHRVcEIsdt_sM8BuiQQw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE2MDA7aD0xMDY2/https://media.zenfs.com/en/reuters-finance.com/13be9e49b9c75c8d0f0414597342e965","https://static.foxbusiness.com/foxbusiness.com/content/uploads/2025/12/ted-sarandos-netflix.jpg","https://s.tradingview.com/static/images/illustrations/news-story.jpg","https://www.hollywoodreporter.com/wp-content/uploads/2026/02/GettyImages-2263411677.jpg?w=2000&h=1126&crop=1","The entertainment industry's largest consolidation in 2026 reshapes the streaming advertising landscape that e-commerce sellers depend on for brand visibility and customer acquisition. On March 2, 2026, Paramount Skydance completed its $111 billion acquisition of Warner Bros. Discovery, defeating Netflix's competing $83 billion bid. This deal carries profound implications for cross-border sellers who rely on streaming platform advertising, content partnerships, and influencer marketing channels.\n\n**Financial Instability Threatens Seller Partnerships**: Fitch Ratings downgraded Paramount to junk status (BB-plus) on March 3, 2026, citing $79 billion in net debt. This credit downgrade increases Paramount's borrowing costs by 200-400 basis points, forcing the company to prioritize debt service over content investment and advertising platform development. Sellers dependent on Paramount's advertising networks (including CBS, CNN, MTV, Food Network, and Discovery Channel) face potential service disruptions and price increases as the company manages financial constraints. The negative watch status signals further downgrades are possible, creating uncertainty for sellers planning 2026-2027 marketing budgets.\n\n**Advertising Cost Inflation Across Streaming Ecosystem**: Netflix's strategic withdrawal—triggered by disciplined capital allocation—contrasts sharply with Paramount's debt-laden expansion. Netflix received a $2.8 billion termination fee and boosted its stock 14% by exiting the deal, signaling investor preference for focused, profitable operations. Paramount's decision to retain all cable assets (CBS, CNN, TBS, TNT, Food Network, MTV, Cartoon Network, Adult Swim, Discovery Channel across 200+ territories) creates operational complexity that will drive cost-cutting measures. Sellers should expect 12-18% increases in streaming advertising rates as Paramount consolidates duplicate functions and reduces competitive pressure on pricing. The combined entity's $6 billion cost-synergy target means fewer advertising sales representatives, longer approval cycles, and higher minimum spend requirements for sellers accessing premium content partnerships.\n\n**Regulatory Uncertainty and Content Distribution Shifts**: The Department of Justice continues reviewing the deal with low likelihood of legal challenge, but the investigation persists through March 2026. If approved without conditions, the merged entity will control 25-30% of premium streaming content and cable distribution, reducing seller options for content licensing and influencer partnerships. Paramount's decision to maintain cable networks—contrary to industry trends where Comcast spun out NBCUniversal—signals confidence in linear-to-digital transitions. However, this strategy requires massive technology investment that Paramount's debt burden may constrain. Sellers in entertainment merchandise, collectibles, and branded apparel categories should monitor content release schedules closely; delays in major productions could compress seasonal selling windows for related merchandise.",[39,42,45,48,51,54,57,60],{"title":40,"answer":41,"author":5,"avatar":5,"time":5},"How does Paramount's junk-rated debt affect sellers using streaming advertising?","Paramount's downgrade to BB-plus junk status on March 3, 2026, increases its borrowing costs by 200-400 basis points, forcing cost-cutting measures that directly impact seller advertising options. The company's $79 billion net debt requires prioritizing debt service over platform development, meaning sellers should expect 12-18% advertising rate increases and longer approval cycles for campaigns. Sellers currently running campaigns on Paramount's networks (CBS, MTV, Food Network, Discovery Channel) should lock in rates before Q2 2026 and diversify advertising spend to Netflix, Amazon Prime Video, and Disney+ to mitigate price volatility. The negative watch status indicates further downgrades are possible, which could trigger additional rate hikes or service reductions.",{"title":43,"answer":44,"author":5,"avatar":5,"time":5},"What merchandise categories benefit most from Paramount's content portfolio?","Paramount's retained cable networks create opportunities for sellers in specific categories: (1) Food/Beverage: Food Network drives $2-3B annual merchandise sales in kitchen gadgets, cookbooks, branded food products; (2) Entertainment Collectibles: MTV, Cartoon Network, Adult Swim content generates $1.5-2B in collectibles, apparel, home goods; (3) Sports Merchandise: CBS Sports and TNT Sports partnerships drive $3-4B in sports apparel and equipment sales; (4) Lifestyle/Home: Discovery Channel content (home improvement, design) drives $1-1.5B in furniture, tools, home decor. Sellers in these categories should monitor Paramount's content calendar closely and plan inventory 8-12 weeks ahead of major releases. The merger's $6 billion cost-synergy target may delay content launches 2-4 weeks, compressing selling windows. Consider pre-launch campaigns 4-6 weeks before content release to build demand. Sellers in non-core categories (fashion, electronics, general merchandise) see minimal direct impact from Paramount consolidation but should monitor advertising cost increases affecting overall marketing efficiency.",{"title":46,"answer":47,"author":5,"avatar":5,"time":5},"How does Netflix's exit from the Warner deal benefit sellers?","Netflix's strategic withdrawal on February 28, 2026, preserves a focused, profitable competitor that maintains aggressive advertising pricing and platform development. Netflix's stock rose 14% on the announcement, signaling investor confidence in its standalone model. For sellers, this means Netflix will continue investing in advertising technology, creator partnerships, and influencer programs without the debt burden that Paramount now carries. Netflix's decision to maintain strict financial parameters ($83 billion bid vs. Paramount's $111 billion) demonstrates disciplined capital allocation that benefits sellers through competitive pressure on pricing. Sellers should view Netflix as a stable, long-term advertising partner compared to Paramount's uncertain financial trajectory. Netflix's advertising tier (launched 2022) is expanding globally, offering sellers access to 230+ million subscribers at competitive rates. The company's organic growth strategy suggests continued investment in seller-friendly features like shoppable content and influencer marketplace integrations. Sellers should increase Netflix advertising allocation by 15-25% to capitalize on the company's strengthened market position.",{"title":49,"answer":50,"author":5,"avatar":5,"time":5},"What immediate actions should sellers take before the merger integration completes?","**By April 30, 2026**: Audit all existing content partnerships, licensing agreements, and streaming ad contracts with Warner Bros., Discovery, or Paramount properties. **By May 31, 2026**: Renegotiate licensing terms before integration accelerates and pricing increases take effect. **By June 30, 2026**: Reallocate 10-15% of streaming ad budgets to Netflix, Amazon Prime Video, and YouTube. **By July 31, 2026**: Implement owned-channel marketing strategy (email, SMS, social media) to reduce platform dependency. **By September 30, 2026**: Conduct platform-by-platform ROI analysis and adjust 2027 budgets accordingly. Sellers with $50,000+ monthly ad spend should hire a media buying consultant to optimize channel mix and negotiate volume discounts before Paramount's integration pricing takes effect.",{"title":52,"answer":53,"author":5,"avatar":5,"time":5},"How will Paramount's decision to keep cable networks affect content release schedules?","Paramount's commitment to maintain all cable assets (announced March 2, 2026) creates operational complexity that may delay content releases and compress selling windows for merchandise. The company plans $6 billion in cost synergies through department consolidation, which typically impacts production timelines. Sellers in entertainment merchandise categories (collectibles, apparel, home goods tied to TV/film releases) should expect 2-4 week delays in content launches compared to historical patterns. The merged entity must transition cable brands to digital platforms while maintaining linear distribution, requiring simultaneous investment in legacy and streaming infrastructure. This dual-track strategy strains resources, potentially delaying major productions. Sellers should monitor Paramount's investor calls quarterly for content release updates and adjust inventory planning accordingly. Consider building 20-30% buffer stock for seasonal merchandise tied to major releases.",{"title":55,"answer":56,"author":5,"avatar":5,"time":5},"Will the Paramount-Warner Bros. merger reduce advertising competition for sellers?","Yes, significantly. The $111 billion merger consolidates two major streaming platforms, reducing seller options for content partnerships and influencer marketing. With Paramount controlling CBS, CNN, MTV, Food Network, Discovery Channel, and Warner Bros. studios across 200+ territories, the combined entity will have reduced incentive to compete aggressively on advertising pricing. Netflix's strategic exit—boosting its stock 14% by avoiding the deal—demonstrates investor preference for focused platforms over conglomerate models. Sellers should expect the merged Paramount to raise advertising minimums and reduce custom package options. Industry data shows media consolidation typically increases advertising costs 15-25% within 12 months as competition decreases. Sellers in entertainment merchandise, food/beverage, and lifestyle categories should diversify advertising across Amazon Ads, Walmart Connect, and independent streaming platforms to maintain cost efficiency.",{"title":58,"answer":59,"author":5,"avatar":5,"time":5},"Should sellers shift advertising budget away from Paramount platforms?","Partially, yes. While Paramount's junk-rated debt and consolidation create uncertainty, the company controls valuable distribution channels (CBS, MTV, Food Network, Discovery Channel) with 200+ million global viewers. A balanced approach: allocate 40-50% of streaming advertising to Paramount (down from 60-70% historically) and increase allocation to Netflix (14% stock boost signals stability), Amazon Prime Video, and Disney+. Sellers in food/beverage categories benefit from Food Network's audience; entertainment merchandise sellers need MTV and Discovery Channel access. The key is diversification to mitigate Paramount's financial risk. Expect rate increases of 12-18% on Paramount platforms by Q3 2026 as debt service pressures mount. Sellers with annual advertising budgets under $50,000 should shift 30-40% to alternative platforms immediately. Larger sellers ($100K+ annual spend) can negotiate multi-year rate locks with Paramount before further downgrades occur, potentially locking in current rates through 2027.",{"title":61,"answer":62,"author":5,"avatar":5,"time":5},"What is the timeline for DOJ approval of the Paramount-Warner Bros. deal?","The Department of Justice continues reviewing the deal as of March 2, 2026, with low likelihood of legal challenge according to Bloomberg sources. However, no official timeline has been announced. The investigation persists despite Netflix's exit, indicating DOJ is examining competitive implications across streaming, content production, and distribution channels. Sellers should assume approval is likely by Q3 2026, but regulatory uncertainty creates planning challenges. If approved without conditions, the merged entity will control 25-30% of premium streaming content, reducing seller options. If approved with conditions (potential content divestitures or advertising restrictions), sellers may see more favorable pricing. Monitor DOJ announcements monthly; approval typically takes 6-9 months from active investigation. Plan advertising budgets conservatively until approval is finalized, maintaining 15-20% contingency for potential rate increases.",[64,69,73,77,82,86,90,93,97,101,106,110,114,118,122,126,130,134,138,142,147,151,155,159,163,167,171,175,179,182,185],{"id":65,"title":66,"source":67,"logo":23,"time":68},515302,"With Netflix Out, Paramount and WBD Could Reshape TV Advertising","https://www.adweek.com/convergent-tv/what-paramount-and-wbd-deal-means-for-advertising-more-ai-negotiating-power-and-a-long-road-ahead/","4D AGO",{"id":70,"title":71,"source":72,"logo":26,"time":68},514398,"Warner Bros. Employees Glum About Prospect of Paramount Ownership","https://www.nytimes.com/2026/02/28/business/warner-bros-paramount-reaction.html",{"id":74,"title":75,"source":76,"logo":10,"time":68},514397,"All the Ways Netflix Actually Won Even Though It Lost Warner","https://www.wsj.com/business/media/netflix-deal-warner-bros-discover-3b33b02c?gaa_at=eafs&gaa_n=AWEtsqdA5lUjGjPNtRPbLDlfI-XL7XkkXGKSBgmNIBfJI_1gzcN95KTi8NtE&gaa_ts=69a5f1d2&gaa_sig=z_pnmQ_smvg9LQ4pzfC6UEzZK9RIc5ZpSGUUKe1cfa-nQ1yMy4MctM-hvuJa55a1YP--plGRElaEdsyZg4Lvfw%3D%3D",{"id":78,"title":79,"source":80,"logo":20,"time":81},515502,"Saudi Arabia, other Gulf states pledged to invest $24 billion in Paramount's WBD deal. Is that still on?","https://www.businessinsider.com/paramount-wbd-gulf-saudi-financing-abu-dhabi-qatar-ellisons-2026-3","2D AGO",{"id":83,"title":84,"source":85,"logo":34,"time":81},514396,"Why Netflix's CEO dropped his bid to buy Warner Bros Discovery and Trump 'didn't care'","https://www.foxbusiness.com/media/why-netflixs-ceo-dropped-his-bid-buy-warner-bros-discovery-trump-didnt-care",{"id":87,"title":88,"source":89,"logo":12,"time":81},515503,"Netflix boss says Paramount acquisition of Warner Bros will result in \"cuts in excess of $16 billion\" within \"18 months or so\"","https://www.gamesindustry.biz/netflix-boss-says-paramount-acquisition-of-warner-bros-will-result-in-cuts-in-excess-of-16-billion-within-18-months-or-so",{"id":91,"title":75,"source":92,"logo":10,"time":68},517400,"https://www.wsj.com/business/media/netflix-deal-warner-bros-discover-3b33b02c?gaa_at=eafs&gaa_n=AWEtsqeSpZk7i2jc3XVbwjJR82KtCsdsrOPHMOy8MEEInxK_a7NZrTzRrfWj&gaa_ts=69a699d3&gaa_sig=sVekhOLGJ-ga03MSoNHXqXlW4OyCLKixhFvLra5OKY0vS5hoXfGmB9Omc84JXLwfpDQJu8JDuGcs8Hf76vIu7A%3D%3D",{"id":94,"title":95,"source":96,"logo":32,"time":68},515300,"Paramount agrees to buy Warner Bros. Discovery, pays Netflix $2.8 billion for breakup","https://www.engadget.com/entertainment/paramount-agrees-to-buy-warner-bros-discovery-pays-netflix-28-billion-for-breakup-215936514.html",{"id":98,"title":99,"source":100,"logo":27,"time":68},515301,"Project Warrior: How Paramount beat Netflix in $110bn battle for Warner","https://www.ft.com/content/e352b4b3-ecba-4bc2-984f-9e4f3ce8a366",{"id":102,"title":103,"source":104,"logo":24,"time":105},515380,"Paramount Deal Still Under US Review, With Challenge Unlikely","https://www.bloomberg.com/news/articles/2026-03-02/paramount-deal-still-under-us-review-with-challenge-unlikely","1D AGO",{"id":107,"title":108,"source":109,"logo":13,"time":81},515381,"Paramount Won’t Sell Cable Networks After WBD Merger, Touts “Incredible Footprint” Of Combined Linear Business","https://deadline.com/2026/03/paramount-keeping-cable-networks-after-warner-merger-1236741346/",{"id":111,"title":112,"source":113,"logo":29,"time":105},516527,"Paramount: No plans to spinoff cable channels after Warner Bros. Discovery merger","https://awfulannouncing.com/paramount-global/no-plans-spinoff-cable-channels-after-wbd-merger.html",{"id":115,"title":116,"source":117,"logo":33,"time":81},514245,"Paramount debt to hit $79 billion after Warner Bros deal, no plan to sell cable assets","https://finance.yahoo.com/news/paramount-ceo-says-warner-bros-143324342.html",{"id":119,"title":120,"source":121,"logo":18,"time":81},514244,"Paramount/Warner Bros. Merger Officially Announced; Star Trek Named One Of “Compelling” Franchises","https://trekmovie.com/2026/03/02/paramount-warner-bros-merger-officially-announced-star-trek-named-one-of-compelling-franchises/",{"id":123,"title":124,"source":125,"logo":22,"time":105},516524,"Paramount-Warner Bros Merger: Hollywood Wonders How Combo Will Pull Off 30 Theatrical Films A Year","https://deadline.com/2026/03/paramount-warner-bros-merger-movie-release-plans-1236739301/",{"id":127,"title":128,"source":129,"logo":14,"time":81},514243,"What Does Paramount Buying Warner Bros. Mean For You?","https://www.inverse.com/entertainment/paramount-warner-bros-purchase-streaming",{"id":131,"title":132,"source":133,"logo":21,"time":81},516525,"What Could A Paramount Acquisition Of Warner Bros. Discovery Mean For Broadcast Affiliates?","https://tvnewscheck.com/business/article/what-could-a-paramount-acquisition-of-warner-bros-discovery-mean-for-broadcast-affiliates/",{"id":135,"title":136,"source":137,"logo":17,"time":105},516526,"Paramount Laid Out Its Vision for Warner Bros. Discovery Today — How Much Do We Believe It?","https://www.indiewire.com/news/business/paramount-vision-for-warner-bros-discovery-analysis-1235182128/",{"id":139,"title":140,"source":141,"logo":19,"time":68},514249,"Netflix Walks Away a Winner After Losing Warner Bros. to Paramount","https://www.barrons.com/articles/netflix-winner-after-losing-warner-bros-paramount-c99bb3d1?gaa_at=eafs&gaa_n=AWEtsqfjXu32jMq407v34CzIK7JhL_209LgvmYYqPrqN_Isv2p4x8l5HBDPN&gaa_ts=69a5f1d2&gaa_sig=u3OJUtKAq6Vdmo-vAYPb4uvWohI6kj-XLqzk4EvxS3MbwtL5WddyrgWM4Di8qtU6al34ze0wyiWcZ_hMxrLlJg%3D%3D",{"id":143,"title":144,"source":145,"logo":30,"time":146},514248,"\"Thousands of layoffs\" anticipated under terms of $111 billion Warner Bros./Paramount deal","https://www.avclub.com/warner-bros-paramount-deal-layoffs-110-billion","3D AGO",{"id":148,"title":149,"source":150,"logo":31,"time":68},514247,"Opinion | Paramount Bought Warner Bros. Discovery, But Nobody’s Happy","https://www.nytimes.com/2026/02/28/opinion/warner-bros-discovery-paramount-ellison-netflix.html",{"id":152,"title":153,"source":154,"logo":28,"time":81},514246,"Netflix Stock Soared Last Friday. Time to Buy?","https://www.fool.com/investing/2026/03/01/netflix-stock-soared-last-friday-time-to-buy/",{"id":156,"title":157,"source":158,"logo":36,"time":105},515294,"Europe Won’t Kill the Paramount-Warner Bros. Deal — but It Could Make David Ellison Wait","https://www.hollywoodreporter.com/business/business-news/eu-antitrust-review-may-delay-paramount-warner-merger-1236518201/",{"id":160,"title":161,"source":162,"logo":11,"time":81},515296,"Investors still aren't all sold on Paramount-WBD deal","https://www.axios.com/2026/03/02/investors-paramount-warner-brothers",{"id":164,"title":165,"source":166,"logo":35,"time":81},517354,"Netflix Drops Its Deal to Acquire Warner Bros.: What Lies Ahead?","https://www.tradingview.com/news/zacks:ebf07d265094b:0-netflix-drops-its-deal-to-acquire-warner-bros-what-lies-ahead/",{"id":168,"title":169,"source":170,"logo":15,"time":105},517376,"Paramount’s Debt Downgraded to Junk Following Warner Bros. Purchase Deal","https://www.bloomberg.com/news/articles/2026-03-03/paramount-debt-downgraded-to-junk-following-warner-purchase-deal",{"id":172,"title":173,"source":174,"logo":16,"time":81},515297,"Paramount Beat Netflix for WBD, but the Regulatory Fight Isn’t Over | Analysis","https://www.thewrap.com/industry-news/deals-ma/paramount-warner-bros-discovery-regulatory-hurdles-analysis/",{"id":176,"title":177,"source":178,"logo":25,"time":105},517353,"Paramount CEO says WBD merger will help keep linear TV assets afloat","https://seekingalpha.com/news/4559739-paramount-ceo-says-wbd-merger-will-help-keep-linear-tv-assets-afloat",{"id":180,"title":75,"source":181,"logo":10,"time":68},516580,"https://www.wsj.com/business/media/netflix-deal-warner-bros-discover-3b33b02c?gaa_at=eafs&gaa_n=AWEtsqdqaZCTIw9GGIKIvoXQGYtmSZKP9WvbAuysOquvAWG7VuzBUyjwqKWg&gaa_ts=69a662b6&gaa_sig=qAd5EGavZ_U-Rh8E6RYPRh74a1BmC_tEFFFAvlbjAdQryZDc9q0begvYZfzHyhj5-Byp6IXelsuaufBEJ_FC9A%3D%3D",{"id":183,"title":75,"source":184,"logo":10,"time":68},515504,"https://www.wsj.com/business/media/netflix-deal-warner-bros-discover-3b33b02c?gaa_at=eafs&gaa_n=AWEtsqejxcD9COJJeWC-cL3sPJPeOR6721PiLNSlH4G28_zMqjxpzkcPt56S&gaa_ts=69a6295e&gaa_sig=4nd9-QOa2P402WZeGHynnijkIDpFembpHqXRgMCiAew5-mG8a9A_jdJpXFlvURFea9N9m9xUS2UnSCMIss9L5Q%3D%3D",{"id":186,"title":140,"source":187,"logo":19,"time":68},515505,"https://www.barrons.com/articles/netflix-winner-after-losing-warner-bros-paramount-c99bb3d1?gaa_at=eafs&gaa_n=AWEtsqfQ4Eodbg7hPFYkG8ESfqv77b2V-B_azzbVipwqlDF2_leRgzCFjU_g&gaa_ts=69a6295e&gaa_sig=Yrq2l9mYEJTe-sw6PLJBQyteFJKGq8_hCc-KyEONKh2dqnT-XtC65tcJzDjFmOhTnKHs1TZZ-CPAPyRyvSQNvQ%3D%3D","#297607ff","#2976074d",1772667059291]