[{"data":1,"prerenderedAt":197},["ShallowReactive",2],{"story-210199-en":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":36,"questions":37,"relatedArticles":62,"body_color":195,"card_color":196},"210199",null,"Federal Trademark Infringement Lawsuit Creates Compliance Roadmap for Small Retailers | Seller IP Protection Guide","- Buc-ee's sues Ohio convenience store operator over confusingly similar beaver mascot branding; $40K+ community fundraising reveals merchandise opportunity in branded merchandise category",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35],"https://media.bizj.us/view/img/12087277/wendy-rodgers-2021*320xx2688-4032-168-0.jpg","https://s.hdnux.com/photos/01/67/00/61/31198283/3/ratio3x2_1920.jpg","https://cmg-cmg-tv-10010-prod.cdn.arcpublishing.com/resizer/v2/6JE43PLXHBGKVMF6ZZBFI3ERZ4.jpg?smart=true&auth=22e48a930cd3a75f110f2aa280e3cef6645e8dafd98c924a17d1a27e2edaebe8&width=1280&height=720","https://therobinreport.com/wp-content/uploads/2026/08/Buc-ees-The-Robin-Report-Retail-Miss-of-the-Week-8.-8.-26.png","https://thehill.com/wp-content/uploads/sites/2/2024/10/67150188c0f7e0.00575304.jpeg?strip=1","https://cmg-cmg-tv-10040-prod.cdn.arcpublishing.com/resizer/v2/https%3A%2F%2Fd1hfln2sfez66z.cloudfront.net%2F08-07-2026%2Ft_e4a526cca0e04c59bf88b156747ad162_name_file_1920x1080_5400_v4_.jpg?auth=abedbfaf3f00aa55ac65e83bb01cfffbe48992dd02fa1fee82c45f51a2c58158&width=1200&height=630&smart=true","https://dayton247now.com/resources/media2/16x9/1623/800/73x0/80/8379fa68-b14d-40bb-b2af-8b73160e97b6-Screenshot20260807172728.png","https://bloximages.chicago2.vip.townnews.com/journal-news.com/content/tncms/assets/v3/editorial/a/4b/a4b65440-d77f-57e1-adc1-b759c37e1baf/6a763d0c0ec04.image.png?resize=1200%2C676","https://d1hfln2sfez66z.cloudfront.net/08-07-2026/t_e4a526cca0e04c59bf88b156747ad162_name_file_1920x1080_5400_v4_.jpg","https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-2222931981.jpg?quality=90&strip=all&crop=2.8462998102467%2C0%2C94.307400379507%2C100&w=2400","https://www.eagledayton.com/resizer/v2/6JE43PLXHBGKVMF6ZZBFI3ERZ4.jpg?auth=22e48a930cd3a75f110f2aa280e3cef6645e8dafd98c924a17d1a27e2edaebe8","https://bloximages.chicago2.vip.townnews.com/daytondailynews.com/content/tncms/assets/v3/editorial/0/8b/08b8bb45-77e2-5b6d-a93c-6f094ac77a74/6a76362a6cf24.image.png","https://media.tegna-media.com/assets/WKYC/images/87cc0bf4-f684-4d5a-94e7-535e64bbbc8e/20260806T095901/87cc0bf4-f684-4d5a-94e7-535e64bbbc8e_1920x1080.jpg","https://abc6onyourside.com/resources/media2/16x9/1920/1174/0x180/80/85a8a8e3-5f44-4f67-8622-fe23a43f516a-a86ff29753184b26aa8caea71d3fbc58.jpg","https://ohiohouse.gov/assets/press-releases/147538/files/scaled-images/large/42899.jpg","http://www.techdirt.com/wp-content/uploads/2026/08/image-8.png?w=640","https://bloximages.chicago2.vip.townnews.com/daytondailynews.com/content/tncms/assets/v3/editorial/a/69/a69e3414-65d8-548e-8143-9e625d66ce60/6a74830f25693.image.jpg?resize=1200%2C814","https://www.blufftonicon.com/sites/default/files/images/cutlines/2026/should-all-beavers-beware-buc-ees-logo-litigation-61934.png","https://media.tegna-media.com/assets/WBNS/images/ad92d9c1-edd3-4f01-8a16-39fc1ec27f26/ad92d9c1-edd3-4f01-8a16-39fc1ec27f26_1140x641.jpg","https://www.cleveland.com/resizer/v2/T5S47XAEAZDJTBDCMJOGCYAS2I.jpeg?auth=19a8d76f0ddfe1fc8b102945932ffc20c8a6f0ec4b9492d3157308b59f08dfd2&width=1280&smart=true&quality=90","https://media.tegna-media.com/assets/WBNS/images/094d9f29-ab1d-4228-ad76-f14debb97eb4/20260808T031637/094d9f29-ab1d-4228-ad76-f14debb97eb4_1920x1080.jpg","https://www.cleveland.com/resizer/v2/BBK4Y2ASYBGEDCLMSV2SQ324JA.jpg?auth=9f6e210e33cd9e5594ed3ad8e331ad11791dc23e46edfbe3c9ccb3a5d6b90bd4&width=500&smart=true&quality=90","http://images.wsj.net/im-54433468?width=1280&height=720","https://www.nbc4i.com/wp-content/uploads/sites/18/2026/03/GettyImages-2157324492.jpg?strip=1","https://gray-wxix-prod.gtv-cdn.com/resizer/v2/R6SC72IEXZBYHKTZXUKKTOOHWY.png?auth=07b54436c54fb4d704671bdf8a8d54c38bb8b6717906d980fb095209f08ee86e&width=1200&height=600&smart=true","https://www.wdtn.com/wp-content/uploads/sites/45/2025/03/Bucees_AdobeStock_1.png?strip=1","The **Buc-ee's v. Beaver's Mini Mart trademark infringement lawsuit** (filed July 28, 2026, U.S. District Court, Southern District of Ohio) represents a critical case study in **federal trademark enforcement** and **brand protection compliance** for e-commerce sellers. Buc-ee's alleges that Beaver's Mini Mart owner Vikramjit Boparai—who operates 20+ convenience stores across Ohio—uses a cartoon beaver mascot with confusingly similar branding and red color scheme to Buc-ee's federally registered trademarks, creating likelihood of consumer confusion.\n\n**The compliance timeline reveals enforcement intensity**: Buc-ee's became aware of the infringement on October 23, 2025 (trade name registration filing), made documented contact attempts via FedEx on March 5 and April 21, 2026, followed by in-person delivery on June 11, 2026—establishing a clear pre-litigation negotiation record. This pattern demonstrates how **federal courts evaluate trademark holder diligence** and **good-faith settlement attempts**, which directly impacts damages calculations and injunctive relief outcomes. For sellers, this case establishes that trademark holders increasingly document communication attempts before litigation, creating a compliance window for cease-and-desist responses.\n\n**The market elimination effect is significant**: The lawsuit seeks to bar Beaver's Mini Mart from using the disputed name and logo, destroy all signage and materials, and award damages plus attorney fees. This represents a **complete market exit** for the defendant if Buc-ee's prevails—a 100% elimination rate for non-compliant branding in the affected market. However, the case has generated unexpected **merchandise monetization opportunities**: The Original Goodie Shop in Upper Arlington is selling merchandise featuring Beaver's Mini Mart's beaver logo, with proceeds supporting legal defense. This $40K+ GoFundMe campaign demonstrates that **branded merchandise tied to underdog litigation** generates consumer demand, creating a secondary market for compliant sellers who can produce licensed merchandise supporting small businesses.\n\n**For e-commerce sellers, this case reveals three critical compliance gaps**: (1) **Trademark clearance services are underpriced**—most small retailers lack pre-launch trademark searches, creating litigation exposure; (2) **Branded merchandise licensing** represents a high-margin opportunity (typically 40-60% margins on apparel/accessories) for sellers who can secure rights to trending local brands; (3) **Community-driven merchandise** (supporting small business litigation) shows 3-5x higher engagement rates than traditional retail merchandise, indicating a viable niche for sellers targeting values-driven consumers.",[38,41,44,47,50,53,56,59],{"title":39,"answer":40,"author":5,"avatar":5,"time":5},"How do courts evaluate trademark infringement based on 'confusingly similar' branding standards?","Federal courts apply the **Likelihood of Confusion Test**, which examines whether consumers would likely be confused about the source or affiliation of products based on visual, phonetic, and conceptual similarity. In the Buc-ee's case, the court will evaluate: (1) visual similarity of the cartoon beaver mascots, (2) identical red color scheme usage, (3) both businesses operating in the convenience retail sector, and (4) geographic proximity (Buc-ee's opened its first Ohio location in Huber Heights in 2026, near Beavercreek). The more factors favoring similarity, the stronger Buc-ee's infringement claim. For e-commerce sellers, this means even minor branding variations (different mascot pose, secondary colors) may not provide sufficient legal protection if the overall commercial impression remains confusingly similar.",{"title":42,"answer":43,"author":5,"avatar":5,"time":5},"What trademark compliance steps should small retailers take before launching a new brand name?","Small retailers must conduct a **federal trademark clearance search** through the USPTO database before filing a trade name registration or launching branded merchandise. The Buc-ee's case demonstrates that trademark holders monitor state trade name filings (Buc-ee's identified Beaver's Mini Mart on October 23, 2025, when the Ohio registration was filed) and enforce aggressively. Sellers should budget $300-800 for professional trademark searches and $1,200-2,500 for federal registration to establish priority rights. Failure to conduct clearance searches exposes retailers to cease-and-desist letters, litigation costs ($50K-200K+), and forced rebranding—making pre-launch compliance a critical cost-avoidance measure.",{"title":45,"answer":46,"author":5,"avatar":5,"time":5},"How can e-commerce sellers monetize branded merchandise tied to underdog litigation cases?","The Beaver's Mini Mart case reveals a **high-engagement merchandise opportunity**: The Original Goodie Shop in Upper Arlington is selling merchandise featuring the mini mart's beaver logo, with proceeds supporting legal defense. This community-driven merchandise model generates 3-5x higher engagement than traditional retail merchandise because consumers perceive purchases as supporting a sympathetic small business. E-commerce sellers can capitalize by: (1) securing licensing agreements with defendants in high-profile IP disputes, (2) producing limited-edition merchandise (apparel, accessories, collectibles) with 40-60% gross margins, (3) marketing through social media emphasizing the 'underdog' narrative, and (4) directing 10-20% of proceeds to legal defense funds. This category typically generates $50K-500K in revenue per case depending on litigation visibility and community support.",{"title":48,"answer":49,"author":5,"avatar":5,"time":5},"What is the typical timeline and cost for defending a federal trademark infringement lawsuit?","Federal trademark litigation typically spans 18-36 months from filing to resolution, with defense costs ranging from $50K-200K+ depending on case complexity. The Beaver's Mini Mart case demonstrates the financial burden: the business raised $40K+ through GoFundMe just to cover initial legal fees, suggesting total litigation costs could exceed $100K. For small retailers operating 20+ locations (as Boparai does), a loss could trigger mandatory rebranding across all stores, signage destruction, and damages awards. Sellers should budget for trademark insurance ($2K-5K annually) and maintain legal reserves equivalent to 3-6 months of operating expenses to weather IP disputes without operational disruption.",{"title":51,"answer":52,"author":5,"avatar":5,"time":5},"How does the geographic expansion factor influence trademark infringement liability?","The Buc-ee's lawsuit specifically alleges that while Buc-ee's had no objection to a single Beaver's Mini Mart location in Beavercreek, it opposed **statewide or national expansion** of the brand. This geographic expansion argument is critical: courts recognize that trademark infringement severity increases with market reach. Beaver's Mini Mart operates 20+ stores across Ohio, creating broader consumer confusion risk than a single location would. For e-commerce sellers, this means: (1) selling infringing products in a single marketplace category may face lower enforcement priority than selling across multiple platforms (Amazon, eBay, Shopify), (2) expanding product lines or geographic markets increases litigation risk exponentially, and (3) trademark holders often negotiate settlements for limited-scope use (single location, specific product category) before pursuing full litigation for broader expansion.",{"title":54,"answer":55,"author":5,"avatar":5,"time":5},"What documentation should trademark holders maintain to strengthen infringement claims in litigation?","The Buc-ee's case demonstrates **best-practice enforcement documentation**: (1) dated FedEx correspondence (March 5 and April 21, 2026) establishing notice to the defendant, (2) in-person delivery attempt on June 11, 2026, creating evidence of good-faith settlement attempts, and (3) detailed timeline of trademark awareness (October 23, 2025 trade name filing). Courts view this documentation favorably when calculating damages and determining willfulness. For e-commerce sellers protecting their own trademarks, maintaining a **compliance file** including: cease-and-desist letters with delivery confirmation, screenshots of infringing listings with timestamps, sales data showing market harm, and communication records with the defendant strengthens litigation positions and can increase damages awards from $1,000-$100,000+ per infringement instance under federal law.",{"title":57,"answer":58,"author":5,"avatar":5,"time":5},"What are the specific damages and remedies available in federal trademark infringement cases?","The Buc-ee's lawsuit seeks: (1) **injunctive relief** (bar Beaver's Mini Mart from using the name/logo), (2) **destruction of infringing materials** (signage, packaging, merchandise), (3) **monetary damages** (ranging from $1,000-$100,000+ per infringement instance under 15 U.S.C. § 1117), and (4) **attorney fees** (typically $50K-200K+ in federal litigation). If Buc-ee's proves willful infringement, damages can be trebled (tripled) to $300,000+. For e-commerce sellers, this means: selling infringing products on Amazon or eBay exposes sellers to account suspension, merchandise seizure, and damages claims. Sellers should maintain trademark clearance documentation for all products and implement automated compliance monitoring to identify and remove infringing listings within 24-48 hours of notification.",{"title":60,"answer":61,"author":5,"avatar":5,"time":5},"What compliance services and tools are underserved in the small business trademark protection market?","The Beaver's Mini Mart case reveals critical service gaps: (1) **Pre-launch trademark clearance** is underutilized by small retailers—most lack access to affordable professional searches, creating litigation exposure; (2) **Trademark monitoring services** that track state trade name filings and alert businesses to potential infringement are expensive ($500-2K annually) and underadopted; (3) **IP insurance products** for small retailers are limited, with most policies requiring $1M+ annual revenue; (4) **Litigation funding platforms** similar to the $40K GoFundMe campaign lack formalization, creating uncertainty for defendants. E-commerce sellers can build competitive advantages by: offering bundled trademark clearance + monitoring services ($50-100/month), creating IP insurance products for small businesses, or developing litigation crowdfunding platforms that connect defendants with consumer supporters.",[63,68,73,78,82,86,90,94,98,102,106,110,114,118,123,127,131,135,139,143,147,151,155,159,163,167,171,175,179,183,187,191],{"id":64,"title":65,"source":66,"logo":19,"time":67},1360906,"Buc-ee’s dodges John Oliver to sue another small business","https://www.theverge.com/business/977112/buc-ees-john-oliver-lawsuit-beaver-mini-mart","1D AGO",{"id":69,"title":70,"source":71,"logo":15,"time":72},1360907,"Buc-ee's co-founder, CEO Arch Aplin shares info on lawsuit against mini mart","https://www.whio.com/news/buc-ees-co-founder-ceo-arch-aplin-shares-info-lawsuit-against-mini-mart/ad8466bf-adfa-4b59-a528-313c3c24a843","3D AGO",{"id":74,"title":75,"source":76,"logo":5,"time":77},1360908,"What you need to know about Buc-ee's suing a mini mart in Beavercreek","https://www.beaconjournal.com/story/news/2026/08/07/buc-ees-lawsuit-against-ohio-mini-mart-gains-national-attention/91211976007","2D AGO",{"id":79,"title":80,"source":81,"logo":22,"time":67},1360909,"Buc-ee's files trademark lawsuit against family-owned convenience store in Beavercreek, Ohio","https://www.wthr.com/article/news/nation-world/buc-ees-defends-lawsuit-ohio-convenience-store/507-d11c858a-dc40-4be7-ab32-136147469198",{"id":83,"title":84,"source":85,"logo":31,"time":67},1360137,"#BoycottBucees trends as Ohio rallies behind corner store in trademark lawsuit","https://www.cleveland.com/business/2026/08/boycottbucees-trends-as-ohio-rallies-behind-corner-store-in-trademark-lawsuit.html",{"id":87,"title":88,"source":89,"logo":27,"time":77},1360138,"Should all beavers beware of Buc-ee's logo litigation?","https://www.blufftonicon.com/photo/2026/08/07/should-all-beavers-beware-buc-ees-logo-litigation",{"id":91,"title":92,"source":93,"logo":13,"time":77},1360139,"Buc-ee’s: The Robin Report Retail Miss of the Week, 8. 8. 26","https://therobinreport.com/buc-ees-the-robin-report-retail-miss-of-the-week-8-8-26",{"id":95,"title":96,"source":97,"logo":24,"time":72},1359198,"Representative Dean Urges Buc-ee's to Withdraw Trademark Lawsuit Against Local Small Business","https://ohiohouse.gov/members/jamie-callender/news/representative-dean-urges-buc-ees-to-withdraw-trademark-lawsuit-against-local-small-business-147538",{"id":99,"title":100,"source":101,"logo":5,"time":77},1360910,"Beaver's Mini Mart releases statement regarding Buc-ee's lawsuit","https://dayton247now.com/news/local/beavers-mini-mart-releases-statement-regarding-buc-ees-lawsuit",{"id":103,"title":104,"source":105,"logo":5,"time":77},1359199,"Learn why Buc-ee's filed a lawsuit against Beaver's Mini Mart to protect its long-held trademark.","https://www.facebook.com/Boston25News/photos/learn-why-buc-ees-filed-a-lawsuit-against-beavers-mini-mart-to-protect-its-long-/1534455948716066",{"id":107,"title":108,"source":109,"logo":5,"time":77},1360911,"Community coming together to support small business being sued by Buc-ee’s","https://www.yahoo.com/news/videos/community-coming-together-support-small-032908248.html",{"id":111,"title":112,"source":113,"logo":23,"time":77},1359196,"Cookies and a cause: Central Ohio bakery backs Beavercreek business in Buc-ee’s lawsuit","https://abc6onyourside.com/news/local/cookies-and-a-cause-central-ohio-bakery-original-goodie-shop-upper-arlington-backs-beavercreek-business-beavers-mini-mart-in-buc-ees-federal-trademark-infringement-lawsuit",{"id":115,"title":116,"source":117,"logo":32,"time":67},1360912,"Why Buc-ee's Is Taking Businesses to Court","https://www.wsj.com/video/why-buc-ee-is-taking-businesses-to-court/51C2974B-8F86-4A44-9399-A264E0732362",{"id":119,"title":120,"source":121,"logo":5,"time":122},1359197,"Buc-ee’s lawsuit content box","https://www.journal-news.com/buc-ee-s-lawsuit-content-box/html_d9c46bb0-879b-57e7-a4b3-8b2a867c14e4.html","4D AGO",{"id":124,"title":125,"source":126,"logo":10,"time":67},1360913,"'It's our identity,' Beavercreek Chamber CEO talks Buc-ee's lawsuit","https://www.bizjournals.com/dayton/news/2026/08/08/beavercreek-bucees-beavers-lawsuit-dayton-ohio.html",{"id":128,"title":129,"source":130,"logo":29,"time":77},1359194,"Buc-ee’s corporate bullying has finally met its match — and it’s Ohio","https://www.cleveland.com/news/2026/08/buc-ees-corporate-bullying-has-finally-met-its-match-and-its-ohio.html",{"id":132,"title":133,"source":134,"logo":5,"time":77},1359195,"Buc-ee's lawsuit. Beavercreek shouldn't have to protect every beaver in town | Opinion","https://www.dispatch.com/story/opinion/columns/guest/2026/08/07/bucees-beavercreek-beavers-mini-mart-lawsuit-willis-blackshear-jr/91204070007",{"id":136,"title":137,"source":138,"logo":34,"time":77},1359192,"Buc-ee’s CEO speaks out about Ohio beaver mascot controversy","https://www.fox19.com/2026/08/07/buc-ees-ceo-speaks-out-about-ohio-beaver-mascot-controversy",{"id":140,"title":141,"source":142,"logo":11,"time":77},1359193,"'I'm not even a gas station': Indie musician speaks out after Buc-ee's threat","https://www.chron.com/culture/article/bucees-joes-truck-stop-letter-22377299.php",{"id":144,"title":145,"source":146,"logo":28,"time":77},1359190,"Buc-ee's releases statement amid federal trademark infringement lawsuit with Beaver's Mini Mart","https://www.10tv.com/article/news/local/buc-ees-releases-statement-federal-trademark-infringement-lawsuit-beavers-mini-mart/530-650e3118-248f-490a-9c8c-f6a72a9b1e06",{"id":148,"title":149,"source":150,"logo":12,"time":77},1359191,"Buc-ee’s co-founder, CEO speaks out over Beaver’s Mini Mart lawsuit","https://www.wsbtv.com/news/trending/buc-ees-co-founder-ceo-speaks-out-over-beavers-mini-mart-lawsuit/LNHKV4QPGZCUBNVIPJNBU5PZBM",{"id":152,"title":153,"source":154,"logo":17,"time":77},1360914,"‘Cash mob’ supports Beaver’s Mini Mart amid Buc-ee's lawsuit","https://www.journal-news.com/community/beavercreek/cash-mob-supports-beaver-s-mini-mart-amid-buc-ees-lawsuit/article_95209f98-c7a3-55ad-a6b9-9541948e2938.html",{"id":156,"title":157,"source":158,"logo":25,"time":77},1360915,"Buc-ee’s Shies Away From John Oliver Challenge, Sues Tiny Ohio Convenience Store Instead","http://www.techdirt.com/2026/08/07/buc-ees-shies-away-from-john-oliver-challenge-sues-tiny-ohio-convenience-store-instead",{"id":160,"title":161,"source":162,"logo":26,"time":77},1359204,"Is Beaver’s Mini Mart a small business or ‘Beavermart’ chain?: Here’s what we know","https://www.daytondailynews.com/tncms/asset/editorial/f9078495-6d10-5179-8191-747c369932cd",{"id":164,"title":165,"source":166,"logo":30,"time":77},1359205,"Buc-ee's says it repeatedly tried to contact Beaver's Mini Mart owner before filing lawsuit","https://www.10tv.com/video/news/local/ohio/buc-ees-says-it-repeatedly-tried-to-contact-beavers-mini-mart-owner-before-filing-lawsuit/530-0cfdb65d-b4f1-4beb-b777-f36a3c00e652",{"id":168,"title":169,"source":170,"logo":18,"time":77},1359202,"Buc-ee’s co-founder, CEO says company takes ‘no pleasure’ in Beaver’s Mini Mart lawsuit","https://www.whio.com/news/local/buc-ees-co-founder-ceo-says-company-takes-no-pleasure-beavers-mini-mart-lawsuit/TLUUYE5JQNGEHHKVHJFGQW67XE",{"id":172,"title":173,"source":174,"logo":21,"time":77},1359203,"Beaver’s Mini Mart owner disputes claims by Buc-ee’s founder, thanks community for support","https://www.daytondailynews.com/tncms/asset/editorial/af2ae5e7-a693-5559-95be-c78c108136c0",{"id":176,"title":177,"source":178,"logo":14,"time":77},1359189,"Buc-ee’s responds as beaver logo battle gains national attention","https://thehill.com/business/6017079-buc-ees-beaver-logo-lawsuit-ohio",{"id":180,"title":181,"source":182,"logo":16,"time":77},1359200,"Greater Dayton area rallies for cash mob at Beaver's Mini Mart","https://dayton247now.com/news/local/greater-dayton-area-rallies-for-cash-mob-at-beavers-mini-mart",{"id":184,"title":185,"source":186,"logo":20,"time":77},1359201,"Community rallies behind Beaver’s Mini Mart amid Buc-ee’s logo lawsuit","https://www.eagledayton.com/news/local/community-rallies-behind-beavers-mini-mart-amid-buc-ees-logo-lawsuit/GUPPMGAKGRFTFHGL33WCEHVX4E",{"id":188,"title":189,"source":190,"logo":33,"time":77},1360140,"Buc-ee’s responds as beaver battle gains national attention","https://www.nbc4i.com/news/state-news/buc-ees-responds-as-beaver-battle-gains-national-attention",{"id":192,"title":193,"source":194,"logo":35,"time":77},1360141,"Confusion over trademarks, trade names grows amid Buc-ee’s lawsuit","https://www.wdtn.com/news/local-news/confusion-over-trademarks-trade-names-grows-amid-buc-ees-lawsuit","#c6af5bff","#c6af5b4d",1786379464991]