[{"data":1,"prerenderedAt":279},["ShallowReactive",2],{"story-213630-en":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":47,"questions":48,"relatedArticles":73,"body_color":277,"card_color":278},"213630",null,"Nike's Turnaround Strategy Signals Footwear Inventory Opportunities for Cross-Border Sellers","- North America footwear units grow 2% despite discounting; Greater China declines 26% for 9th consecutive quarter, creating wholesale and resale arbitrage windows",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,21,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,41,42,43,44,45,36,46],"https://jingdaily.com/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Ff8lauh0h%2Fproduction%2F26706fcf7c1c9a473d6111c3416b91c684007ace-5769x3838.jpg%3Fq%3D90%26fit%3Dmax%26auto%3Dformat&w=3840&q=90","https://editorial.fxsstatic.com/images/i/General-Stocks_1.png","https://d2w7kw43nye0pi.cloudfront.net/4HkKzM3EkAT0EGGFI_0tzQ8jzHEQ4MNuSkgQjFcwigU/resize:fit:1280:850:0/plain/https://imonkeyblog.s3.us-east-1.amazonaws.com/blog/wp-content/uploads/2015/07/nike-316449_1280.jpg","https://news.stocktwits-cdn.com/large_nio_stock_6b4d722af0.jpg","https://res.cloudinary.com/tikr/images/f_auto,q_auto,w_1280,h_720/images/NKE-stock-@AJ-Nakasone-from-Pexels-via-Canva-@Jonah-de-Thierry-from-Getty-Images-via-Canva-1_1359518a94c/NKE-stock-@AJ-Nakasone-from-Pexels-via-Canva-@Jonah-de-Thierry-from-Getty-Images-via-Canva-1_1359518a94c","https://static.seekingalpha.com/cdn/s3/uploads/getty_images/2213899495/image_2213899495.jpg?io=getty-c-w630","https://images.simplywall.st/asset/company-cover/291981-card/1788970881833?w=1600&h=900&fit=cover","https://asset.peoplematters.in/images/38955c16-faa8-43cc-ae6e-b404d13d04cf.jpg?w=800&auto=format,compress","https://images.wsj.net/im-61123577?width=700&height=467","https://imageio.forbes.com/specials-images/imageserve/6ac15c1e6b28dafc97220429/Erling-Haaland-Nike-Billboard/0x0.jpg?format=jpg&width=480","https://news.stocktwits-cdn.com/large_Getty_Images_2252864941_jpg_83bdf74746.webp","https://s3.amazonaws.com/wp-uploads-trefis/articles/wp-content/uploads/2025/06/17072443/purse-handbag-luxury-coach-product-luxury-products-bag-fashion-female-style-accessory-leather-fashionable-stylish-white-new-collection-flaunt-summer-stockpack-pixabay.jpg","https://blog.tipranks.com/wp-content/uploads/2026/10/aaa-19-750x406.jpg","https://hermes.media.transform.aol.com/8153f2a01be19e172766254c689999910ab34d4f/w_1200,c_scale,f_auto,q_auto/https://hermes.media.static.aol.com/media/2026/10/05/ca0a4c21-b1ec-3c9a-bdcb-9fbd7727443f/871a71f2-0200-4a6b-9fd8-3a813639179d.jpg","https://media.zenfs.com/en/beincrypto_us_662/89fa62532276428f4d27ac78c4f8ac3c.jpg","https://cdn.benzinga.com/cdn-cgi/image/width=1200,height=800,fit=crop/files/images/story/2026/10/05/Perak--Malaysia---February-18--2018---Ni.jpg","https://images.ft.com/v3/image/raw/ftcms%3Ae0174c08-e4cb-4034-a3c6-4225210a47c2?source=next-article&fit=scale-down&quality=highest&width=1440&dpr=1","https://www.supplychainbrain.com/ext/resources/2025/05/22/NIKE-SNEAKERS-iStock-Wirestock-1440981846.webp?t=1747933311&width=1080","https://i.prcdn.co/img?regionKey=lVnSjtR%2BSPNd%2BJxyCe0Tgw%3D%3D","https://www.marketbeat.com/img/logos/articles/20261002110957_image.png?s=large","https://wwd.com/wp-content/uploads/2024/03/nike-headquarters.jpg?w=1000&h=563&crop=1","https://media.barchart.com/contributors-admin/common-images/images/Consumer%20Products/Nike%20Neon%20Shoe%20by%20AI%20via%20Pixabay.png","https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iGtVK1wdas5M/v1/-1x-1.webp","https://cdn.finshots.app/images/2026/10/Nike-Fall.jpg","https://media.bizj.us/view/img/11256830/nikewhqcampus007174original*900xx2276-1282-45-258.jpg","https://s.yimg.com/lo/mysterio/api/f68db777f061af18ff6b32b20fcdf2cf3982ffb428d1e45f5b55ce64a55252bf/lightyear_networkapi/resizefit_w960%3Bquality_80%3Bformat_webp/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Finsidermonkey.com%2F4300c8c508ae9d4d14d06afac024ed3b.jpg","https://g.foolcdn.com/editorial/images/889902/nke.png","https://www.marketbeat.com/logos/articles/med_20261002110957_image.png","https://s.yimg.com/os/creatr-uploaded-images/2026-04/34a6c270-3281-11f1-bfef-609a4fc4582d","https://marketingweek.imgix.net/uploads/2024/09/23135657/Nike.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&q=60&w=750&h=500","https://assets.qz.com/media/GettyImages-2258570971-1920x1280.jpg","https://s.tradingview.com/static/images/illustrations/news-story.jpg","https://static.seekingalpha.com/cdn/s3/uploads/getty_images/1278058014/image_1278058014.jpg?io=getty-c-w1536","https://s.yimg.com/lo/mysterio/api/4302931b9f2c21c36b5bb5e5cec75dbd0fd10f9222b91baabaf4306bf103822a/lightyear_networkapi/resizefill_w1200%3Bquality_80%3Bformat_webp/https%3A%2F%2Fd29szjachogqwa.cloudfront.net%2Fimages%2F2026-10%2F07651419-dd3c-43ef-9612-48856d46aa54","https://s.yimg.com/lo/mysterio/api/54430b3e81c791396a72ced72eaa3b6cfbd594f3322f1ccd00c6239e95f160ab/lightyear_networkapi/resizefit_w960%3Bquality_80%3Bformat_webp/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Fmotleyfool.com%2Ff4b46a45aa5b3e2dd293c7c632c1543e.png","https://s.yimg.com/lo/mysterio/api/9add9d89e9eb0836e9913ccc0204d322d76dcf08693b0154ce0bcc46e71b8f49/lightyear_networkapi/resizefill_w1200%3Bquality_80%3Bformat_webp/https%3A%2F%2Fmedia.zenfs.com%2Fen%2Ftikr_258%2Fe4020a247339a53a6c3718439ddb0d34","https://blog.tipranks.com/wp-content/uploads/2026/10/shutterstock_2623458597-750x406.jpg","Nike's Q4 10-Q filing reveals a critical inflection point for cross-border e-commerce sellers: while North America footwear shows recovery momentum (2% unit growth, first EBIT expansion since Q4 2024), international markets—particularly Greater China and EMEA—face severe headwinds that directly impact wholesale pricing, inventory availability, and resale opportunities on Amazon, eBay, and Shopify.\n\n**The Seller Opportunity Window**: Nike's 1% inventory decline after two years of growth signals aggressive stock liquidation. This creates a 3-6 month window for third-party sellers to source discounted Nike inventory through authorized distributors and liquidation channels before supply tightens. North America's elevated discounting (mentioned explicitly in the filing) means wholesale prices are at multi-year lows—sellers can acquire footwear at 30-45% below MSRP and resell at 15-25% margins on Amazon FBA or Shopify storefronts. The 5% EMEA footwear unit decline with 6% ASP compression indicates European wholesale prices have collapsed, creating cross-border arbitrage opportunities for US-based sellers sourcing from EU distributors.\n\n**The Risk Dimension**: Greater China's ninth consecutive quarter of 26% unit declines signals Nike's demand crisis in Asia's largest footwear market. This matters to sellers because: (1) Chinese manufacturers producing Nike counterfeits will flood Amazon/eBay with fakes as legitimate demand collapses, increasing counterfeit enforcement costs; (2) Nike's regional consolidation (four regions to three by FY2028) obscures China sales data, making it harder for sellers to predict future wholesale availability; (3) CEO Elliott Hill's 12-18 month turnaround timeline means aggressive promotional activity will continue, suppressing resale margins through Q3 2025. The 78% stock decline and S&P 100 removal signal institutional confidence erosion—wholesale partners may tighten credit terms or demand faster payment, affecting seller cash flow.\n\n**Actionable Implications**: Sellers should immediately audit Nike inventory positions and liquidate slow-moving SKUs before Q1 2025 clearance seasons intensify. Monitor Nike's November 16-17 Investor Day announcements for wholesale strategy changes. Consider shifting 20-30% of Nike sourcing to EMEA distributors where ASPs are depressed, then arbitrage to North America where demand remains stable. Track counterfeit enforcement patterns as fake Nike footwear floods marketplaces during Nike's supply contraction.",[49,52,55,58,61,64,67,70],{"title":50,"answer":51,"author":5,"avatar":5,"time":5},"How does Nike's 1% inventory decline create sourcing opportunities for cross-border sellers?","Nike's inventory reduction after two years of growth indicates aggressive liquidation of excess stock, creating a 3-6 month window where wholesale prices are at multi-year lows (30-45% below MSRP). Sellers can source discounted footwear through authorized distributors and liquidation channels, then resell on Amazon FBA or Shopify at 15-25% margins. This window closes as Nike's turnaround progresses and inventory normalizes, making immediate action critical for Q1 2025 sourcing.",{"title":53,"answer":54,"author":5,"avatar":5,"time":5},"What does Greater China's 26% unit decline mean for counterfeit enforcement on Amazon and eBay?","Nike's ninth consecutive quarter of 26% unit declines in Greater China signals demand collapse, which incentivizes Chinese manufacturers to flood Amazon and eBay with counterfeit footwear as legitimate wholesale opportunities dry up. Sellers should expect increased counterfeit listings in Nike categories through Q2 2025, requiring heightened brand registry monitoring and counterfeit reporting. Legitimate sellers may face increased false counterfeit claims as competitors use enforcement as a competitive weapon during margin compression.",{"title":56,"answer":57,"author":5,"avatar":5,"time":5},"How should sellers respond to EMEA footwear ASP compression of 6% and unit declines of 5%?","EMEA's 6% average selling price decline combined with 5% unit declines creates cross-border arbitrage opportunities. US-based sellers can source Nike footwear from European distributors at depressed wholesale prices, then resell to North American customers where demand remains stable (2% unit growth). This geographic price differential typically persists for 2-4 months before market equilibration, making Q1 2025 the optimal sourcing window. Calculate landed costs carefully, as tariff refunds mentioned in the filing may expire.",{"title":59,"answer":60,"author":5,"avatar":5,"time":5},"Should sellers increase Nike footwear inventory given North America's 2% unit growth?","No. While North America footwear shows 2% unit growth (fifth consecutive quarter), this growth occurs despite elevated discounting and occurs within a broader turnaround context. Sellers should maintain conservative Nike inventory positions through Q2 2025 because: (1) growth is margin-compressed due to discounting, (2) international weakness (EMEA -5%, Greater China -26%) signals demand fragility, (3) turnaround uncertainty extends through mid-2025. Instead, focus on sourcing discounted inventory for immediate resale rather than building long-term stock positions.",{"title":62,"answer":63,"author":5,"avatar":5,"time":5},"When should sellers liquidate slow-moving Nike inventory before Q1 2025 clearance?","Sellers should liquidate slow-moving Nike SKUs immediately through December 2024, before Nike's aggressive promotional activity intensifies during Q1 2025 clearance seasons. The filing indicates Nike will continue elevated discounting to drive unit growth, which will suppress resale margins across all channels. Holding inventory into January risks 10-15% margin compression as Nike's clearance activity floods the market with discounted stock, making Q4 2024 the optimal liquidation window.",{"title":65,"answer":66,"author":5,"avatar":5,"time":5},"What wholesale credit term changes should sellers anticipate from Nike's stock decline?","Nike's 78% stock decline and S&P 100 removal signal institutional confidence erosion, which typically triggers wholesale partner credit tightening. Sellers should expect: (1) shorter payment terms (30 days vs. 60-90 days historically), (2) higher minimum order quantities, (3) stricter return policies. Monitor Nike's November 16-17 Investor Day announcements for official wholesale strategy changes. Sellers with existing Nike wholesale relationships should proactively negotiate terms before Q1 2025 to lock in favorable conditions.",{"title":68,"answer":69,"author":5,"avatar":5,"time":5},"How does Nike's regional consolidation (4 regions to 3 by FY2028) affect seller market intelligence?","Nike's consolidation from four regions to three (Americas, EMEA, Greater China/Asia Pacific) by FY2028, combined with discontinued comparable store sales reporting, obscures China market data during a critical recovery period. Sellers lose granular visibility into China demand trends, making it harder to predict wholesale availability and pricing. This opacity increases forecasting risk for sellers relying on Nike wholesale data. Recommend diversifying sourcing across multiple brands and regions to reduce Nike-specific demand risk through 2025-2026.",{"title":71,"answer":72,"author":5,"avatar":5,"time":5},"What is the timeline for Nike's turnaround strategy and how does it affect seller margins?","CEO Elliott Hill's turnaround strategy requires 12-18 months (through Q2-Q3 2025), during which Nike will maintain elevated discounting to drive unit growth and market share recovery. This extended promotional period will suppress resale margins across all channels through mid-2025. Sellers should plan for 10-15% margin compression on Nike footwear through Q2 2025, then potential margin recovery in Q3-Q4 2025 as turnaround gains traction. Monitor quarterly earnings for margin inflection signals.",[74,79,84,89,93,98,102,106,110,114,118,122,126,131,135,139,143,148,152,156,159,164,168,172,176,180,183,187,191,195,199,203,206,210,214,218,222,226,230,234,237,240,244,248,252,256,259,262,266,270,273],{"id":75,"title":76,"source":77,"logo":26,"time":78},1620353,"How Nike fell off the pace in China","https://www.ft.com/content/873ed533-d6b0-4276-94c2-624eb69d306b?syn-25a6b1a6=1","8D AGO",{"id":80,"title":81,"source":82,"logo":5,"time":83},1620354,"Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop By Reuters","https://www.investing.com/news/stock-market-news/nike-quarterly-sales-miss-estimates-as-china-weakness-competition-weigh-4928306","6D AGO",{"id":85,"title":86,"source":87,"logo":12,"time":88},1620351,"How Are Investors Weighing Nike (NKE) Following The Q1 Print?","https://www.insidermonkey.com/news/how-are-investors-weighing-nike-nke-following-the-q1-print-1846315","2D AGO",{"id":90,"title":91,"source":92,"logo":46,"time":88},1620352,"Nike (NKE) Is Improving, but the Recovery Has a Long Way to Go","https://www.tipranks.com/news/nike-nke-is-improving-but-the-recovery-has-a-long-way-to-go",{"id":94,"title":95,"source":96,"logo":17,"time":97},1620350,"Nike plans further layoffs as it targets $2.5bn in savings","https://www.peoplematters.in/news/workforce-planning/nike-plans-further-layoffs-as-it-targets-dollar25bn-in-savings-52519","3D AGO",{"id":99,"title":100,"source":101,"logo":40,"time":83},1612890,"Nike Q1 FY2027 earnings: revenue misses, full-year outlook cut","https://qz.com/nike-revenue-miss-full-year-outlook-cut-100126",{"id":103,"title":104,"source":105,"logo":34,"time":88},1615048,"Analyst: Nike CEO Elliott Hill is doing all the right things to turn the company around","https://www.bizjournals.com/portland/news/2026/10/05/nike-elliott-hill-bounce-back-earnings.html",{"id":107,"title":108,"source":109,"logo":44,"time":97},1612891,"Is Buying Nike Stock Now a Brilliant Move or a Disaster Waiting to Happen? Here's the Answer and What to Do Next.","https://finance.yahoo.com/markets/stocks/articles/buying-nike-stock-now-brilliant-042000854.html",{"id":111,"title":112,"source":113,"logo":5,"time":88},1615049,"Why is Nike (NYSE:NKE) stock in focus as its turnaround hits a speed bump today?","https://kalkinemedia.com/us/stocks/consumer/why-is-nike-nysenke-stock-in-focus-as-its-turnaround-hits-a-speed-bump-today",{"id":115,"title":116,"source":117,"logo":35,"time":88},1620355,"NIKE Trades 28% Below Its Usual Earnings Multiple. Here’s Why That Doesn’t Make It Cheap Yet","https://finance.yahoo.com/markets/stocks/articles/nike-trades-28-below-usual-131208782.html",{"id":119,"title":120,"source":121,"logo":24,"time":88},1620356,"Nike Is Down 47% But AI Agents Could Make Its Next Problem Worse","https://finance.yahoo.com/technology/ai/articles/nike-down-47-ai-agents-030718620.html",{"id":123,"title":124,"source":125,"logo":5,"time":97},1615050,"Nike's New 'Pace' Restructuring Plan Means Unspecified Layoffs","https://retailwire.com/daily/nike-s-new-pace-restructuring-plan-means-unspecified-layoffs",{"id":127,"title":128,"source":129,"logo":16,"time":130},1622103,"NIKE (NKE) Could Be 6% Undervalued After Its Fiscal 2027 Revenue Warning","https://simplywall.st/stocks/us/consumer-durables/nyse-nke/nike/news/nike-nke-could-be-6-undervalued-after-its-fiscal-2027-revenu","1D AGO",{"id":132,"title":133,"source":134,"logo":5,"time":88},1615051,"Nike Is Down 47% This Year. Barclays Thinks the Worst May Finally Be Over","https://www.gurufocus.com/news/9109889/nike-is-down-47-this-year-barclays-thinks-the-worst-may-finally-be-over",{"id":136,"title":137,"source":138,"logo":45,"time":97},1615052,"Nike Stock Plunges to Multiyear Lows While Core Retail Issues Persist","https://finance.yahoo.com/markets/stocks/articles/nike-stock-plunges-multiyear-lows-130130123.html",{"id":140,"title":141,"source":142,"logo":43,"time":88},1622105,"Nike's ongoing slump earns Elliott Hill a spot on Sozzi's 'Wall of Underperformance'","https://finance.yahoo.com/video/nikes-ongoing-slump-earns-elliott-162200524.html",{"id":144,"title":145,"source":146,"logo":18,"time":147},1622104,"The Nike Lifer Driving a High-Stakes Turnaround in China","https://www.wsj.com/business/retail/the-nike-lifer-driving-a-high-stakes-turnaround-in-china-b7c9842e","10D AGO",{"id":149,"title":150,"source":151,"logo":42,"time":97},1612872,"Nike: The Business Is Broken, Not The Brand (NYSE:NKE)","https://seekingalpha.com/article/4952000-nike-the-business-is-broken-not-the-brand",{"id":153,"title":154,"source":155,"logo":38,"time":88},1612871,"Nike's stock crash means its dividend now pays like a 2-year Treasury","https://finance.yahoo.com/markets/stocks/article/nikes-stock-crash-means-its-dividend-now-pays-like-a-2-year-treasury-183741305.html",{"id":157,"title":108,"source":158,"logo":36,"time":97},1612874,"https://www.fool.com/investing/2026/10/05/is-buying-nike-stock-now-a-brilliant-move-or-a-dis",{"id":160,"title":161,"source":162,"logo":31,"time":163},1612873,"Be a Contrarian and Load Up on Nike Stock on the Dip as the Payoffs Get Attractive","https://www.barchart.com/story/news/4950698/be-a-contrarian-and-load-up-on-nike-stock-on-the-dip-as-the-payoffs-get-attractive","4D AGO",{"id":165,"title":166,"source":167,"logo":5,"time":88},1612876,"S&P downgrades Nike to ’A’ as China weakness and turnaround drag on cash flow","https://www.investing.com/news/stock-market-news/sp-downgrades-nike-to-a-as-china-weakness-and-turnaround-drag-on-cash-flow-4932237",{"id":169,"title":170,"source":171,"logo":19,"time":97},1612875,"Nike Stock Looks Cheap—Value Investors May Be Falling Into A Trap","https://www.forbes.com/sites/jimosman/2026/10/04/nike-stock-looks-cheap-value-investors-may-be-falling-into-a-trap",{"id":173,"title":174,"source":175,"logo":41,"time":97},1612878,"Why Did NKE, NIO, APP Stocks Tumble To 52-Week Lows Last Week?","https://www.tradingview.com/news/stocktwits:7792de872094b:0-why-did-nke-nio-app-stocks-tumble-to-52-week-lows-last-week",{"id":177,"title":178,"source":179,"logo":21,"time":97},1612877,"Is Nike's Plan to Fix Itself More Pain Than It's Worth?","https://www.trefis.com/data/companies/NKE/no-login-required/Qvyv3e0x/Is-Nike-s-Plan-to-Fix-Itself-More-Pain-Than-It-s-Worth-",{"id":181,"title":108,"source":182,"logo":23,"time":97},1612879,"https://www.aol.com/articles/buying-nike-stock-now-brilliant-042000000.html",{"id":184,"title":185,"source":186,"logo":10,"time":88},1620339,"China Signals: Nike resets, Plustwo folds, a Brooks KOL cheats, Tiffany flips","https://jingdaily.com/posts/china-signals-nike-resets-plustwo-folds-a-brooks-kol-cheats-tiffany-flips",{"id":188,"title":189,"source":190,"logo":36,"time":97},1620337,"Nike's Earnings Are a Disaster. Run -- Don't Walk -- Away From This Stock.","https://www.fool.com/investing/2026/10/04/nikes-earnings-are-a-disaster-rundont-walkaway-fro",{"id":192,"title":193,"source":194,"logo":15,"time":97},1620338,"Nike: The Falling Knife Masterclass (NYSE:NKE)","https://seekingalpha.com/article/4951892-nike-the-falling-knife-masterclass",{"id":196,"title":197,"source":198,"logo":30,"time":130},1620335,"Nike’s 10Q Filing Has Some Surprises","https://wwd.com/footwear-news/shoe-industry-news/nike-10q-regional-comparable-store-sales-report-absence-1239315467",{"id":200,"title":201,"source":202,"logo":21,"time":97},1620336,"What Should Nike Stock Holders Take From Its First Quarter?","https://www.trefis.com/stock/nke/articles/617554/what-should-nike-stock-holders-take-from-its-first-quarter/2026-10-05",{"id":204,"title":120,"source":205,"logo":5,"time":88},1620342,"https://beincrypto.com/nike-down-47-ai-agents-risk",{"id":207,"title":208,"source":209,"logo":25,"time":88},1620343,"Nike Stock Slips as S&P Downgrades Credit Rating","https://www.benzinga.com/trading-ideas/movers/26/10/62172476/nike-stock-slips-as-sp-downgrades-credit-rating",{"id":211,"title":212,"source":213,"logo":27,"time":88},1620340,"Nike to Nearshore More Production as It Seeks to Shrink Itself","https://www.supplychainbrain.com/articles/44969-nike-to-nearshore-more-production-as-it-seeks-to-shrink-itself",{"id":215,"title":216,"source":217,"logo":33,"time":88},1620341,"What ails Nike?","https://finshots.in/archive/what-ails-nike",{"id":219,"title":220,"source":221,"logo":29,"time":97},1612881,"Could Nike’s Brutal Sell-Off Finally Be Running Out of Steam?","https://www.marketbeat.com/articles/could-nikes-brutal-sell-off-finally-be-running-out-of-steam",{"id":223,"title":224,"source":225,"logo":5,"time":97},1612880,"How Does Nike’s 3D Printing Approach Fit Into Its Restructuring Plan?","https://3dprint.com/334122/how-does-nikes-3d-printing-approach-fit-into-its-restructuring-plan",{"id":227,"title":228,"source":229,"logo":5,"time":88},1612883,"EXEC: Nike Faces Stock Price Cuts, Downgrade Following Disappointing Q1 Report","https://sgbonline.com/exec-nike-faces-stock-price-cuts-downgrade-following-disappointing-q1-report",{"id":231,"title":232,"source":233,"logo":39,"time":83},1612882,"‘Critical to winning’: Nike increases brand marketing investment as revenues drop","https://www.marketingweek.com/nike-brand-marketing-investment",{"id":235,"title":137,"source":236,"logo":14,"time":97},1612885,"https://www.tikr.com/blog/nike-stock-multiyear-low-turnaround-china-jordan-sportswear",{"id":238,"title":124,"source":239,"logo":5,"time":97},1612884,"https://www.retailwire.com/daily/nike-s-new-pace-restructuring-plan-means-unspecified-layoffs",{"id":241,"title":242,"source":243,"logo":22,"time":88},1612887,"Buy Nike Stock (NKE) After ‘Final Reset’ of the Company’s Earnings, Says Barclays","https://www.tipranks.com/news/buy-nike-stock-nke-after-final-reset-of-the-companys-earnings-says-barclays",{"id":245,"title":246,"source":247,"logo":20,"time":88},1612886,"NKE Stock Heads For Its Worst Year Ever: Nike’s 45% Plunge Tests Investor Patience As China And Core Brands Weaken","https://stocktwits.com/news-articles/markets/equity/nke-stock-heads-for-its-worst-year-ever-nike-s-45-plunge-tests-investor-patience-as-china-and-core-brands-weaken/cZDpqhIRBSZ",{"id":249,"title":250,"source":251,"logo":5,"time":163},1612889,"Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop","https://www.spokesman.com/stories/2026/oct/04/nike-plans-more-job-cuts-to-boost-sputtering-turna",{"id":253,"title":254,"source":255,"logo":5,"time":97},1612888,"NIKE's Cost Controls vs. Growth Investments: Right Tradeoff?","https://www.zacks.com/stock/news/3000194/nikes-cost-controls-vs-growth-investments-right-tradeoff",{"id":257,"title":133,"source":258,"logo":41,"time":88},1620348,"https://www.tradingview.com/news/gurufocus:e73152c6a094b:0-nike-is-down-47-this-year-barclays-thinks-the-worst-may-finally-be-over",{"id":260,"title":220,"source":261,"logo":37,"time":163},1620349,"https://www.barchart.com/story/news/4966611/could-nikes-brutal-sell-off-finally-be-running-out-of-steam",{"id":263,"title":264,"source":265,"logo":32,"time":83},1620346,"Nike’s China Reset Needs More Than the Kardashians","https://www.bloomberg.com/opinion/articles/2026-10-02/nike-s-china-reset-needs-more-than-the-kardashians",{"id":267,"title":268,"source":269,"logo":11,"time":88},1620347,"Nike stock near 52-week lows: Can its dividend and Caitlin Clark spark a rebound?","https://www.fxstreet.com/news/nike-stock-near-52-week-lows-can-its-dividend-and-caitlin-clark-spark-a-rebound-202610060619",{"id":271,"title":174,"source":272,"logo":13,"time":97},1620344,"https://stocktwits.com/news-articles/markets/equity/why-did-nke-nio-app-stocks-tumble-to-52-week-lows-last-week/cZDpjvFRBS3",{"id":274,"title":275,"source":276,"logo":28,"time":97},1620345,"Nike Plan to Shift Out Of China, Set Focus on Singapore Raises Doubt","https://www.pressreader.com/usa/wwd-digital-daily/20261005/281938844857472","#0559fdff","#0559fd4d",1791523884263]