[{"data":1,"prerenderedAt":207},["ShallowReactive",2],{"story-29732-en":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":10,"content":45,"questions":46,"relatedArticles":59,"body_color":205,"card_color":206},"29732",null,"Asus Exit: Smartphone Market Disruption 2024-2026","- Impacts 50K+ Mobile Accessory & Component Sellers Globally",[9],"https://news.google.com/api/attachments/CC8iK0NnNW9XblZHYTA1amJVdGljbDlzVFJDQUJSamdBeWdLTWdZQkFJaExwUVU",[11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44],"https://interestingengineering.com/_next/image?url=https%3A%2F%2Fcms.interestingengineering.com%2Fwp-content%2Fuploads%2F2026%2F01%2FUntitled-design-2026-01-20T044752.192.jpg&w=3840&q=75","https://static0.anpoimages.com/wordpress/wp-content/uploads/wm/2026/01/rog-phone-lego.JPG?w=1600&h=900&fit=crop","https://mezha.net/wp-content/uploads/2026/01/19/asus-ends-new-smartphone.webp","https://imgs.etvbharat.com/etvbharat/prod-images/19-01-2026/1200-675-25845270-1105-25845270-1768812642579.jpg","https://9to5google.com/wp-content/uploads/sites/4/2025/02/asus-rog-phone-9e-2.jpg?quality=82&strip=all","https://www.techadvisor.com/wp-content/uploads/2026/01/asus-rog-phone-9.jpg?quality=50&strip=all","https://images.news18.com/ibnlive/uploads/2026/01/Asus-ROG-Phone-launch-2026-cancel-2026-01-d7abd0025cf93b038ae05b867649af58.jpg","https://www.findarticles.com/wp-content/uploads/2026/01/rog_phone_9_edited_1768831669.png","https://img.mezha.ua/mezhaprod/images/doc/a/a/292183/aa073766a5ed286c106703b05ddca440.jpeg?w=680&q=90","https://m-cdn.phonearena.com/images/article/177456-wide-two_1200/Asus-really-pulls-back-from-Android-phones-but-something-new-is-brewing.jpg","https://www.androidheadlines.com/wp-content/uploads/2024/10/AH-ASUS-ROG-Phone-9-2-1420x799.webp","https://www.stuff.tv/wp-content/uploads/sites/2/2024/11/Asus-ROG-Phone-9-Pro-review-Armory-Crate.jpg?quality=75&w=1080","https://cdn.iphoneincanada.ca/wp-content/uploads/2026/01/Asus-Zen.jpg","https://sm.pcmag.com/t/pcmag_me/news/a/asus-confi/asus-confirms-it-wont-launch-phones-in-2026-may-leave-androi_4pjt.1920.jpg","https://static.hub.91mobiles.com/wp-content/uploads/sites/9/2026/01/ASUS.001.jpeg?tr=q-70,q-70","https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/zenfone_1_lg.jpg?quality=90&strip=all&crop=0,0,100,100","https://i.gadgets360cdn.com/large/asus_zenfone_12_ultra_1738824789891.jpg","https://staticg.sportskeeda.com/editor/2026/01/c9fc6-17688291570262-1920.jpg?w=640","https://www.webpronews.com/wp-content/uploads/2026/01/article-6762-1768854739.jpeg","https://st.gsmarena.com/imgroot/news/26/01/confirmed-asus-exits-smartphone-market/-1220x526/gsmarena_000.jpg","https://cdn.arstechnica.net/wp-content/uploads/2026/01/ROG-2-1-640x360.jpg","https://news.google.com/api/attachments/CC8iL0NnNHlkWGR6TVRsc01ucG1lbXB6VFJDUUF4akVCU2dLTWdtWkk0aktIZWRyY2dF","https://www.filmogaz.com/uploads/images/202601/image_870x_696e89fe1681d.webp","https://cdn.techinasia.com/wp-content/uploads/2025/04/1745889269_shutterstock_1659262603-750x500.jpg","https://static.tweaktown.com/news/1/0/109757_62_asus-chairman-confirms-company-is-going-all-in-ai-no-more-rog-smartphones-being-made.jpg","https://i.pcmag.com/imagery/articles/05CGSm4YDJktSu3uCHp6APo-1..v1768820275.jpg","https://i0.wp.com/www.smartprix.com/bytes/wp-content/uploads/2023/03/Asus-ROG-Phone-7-.jpg?fit=1200%2C675&ssl=1","https://www.filmogaz.com/uploads/images/202601/image_1200x675_696e74e291bdc.webp","https://images.gizbot.com/img/2026/01/asus-smartphone-market-exit-confirmed-1768880848.jpg","https://static.toiimg.com/thumb/msid-126685541,imgsize-479449,width-400,resizemode-4/126685541.jpg","https://www.findarticles.com/wp-content/uploads/2026/01/asus_zenfone_edited_1768830387.png","https://www.androidauthority.com/wp-content/uploads/2025/01/ASUS-Zenfone-12-Ultra-vs-ROG-Phone-9-Pro.jpg","https://soyacincau.com/wp-content/uploads/2024/11/241122-asus-rog-phone-9-pro-edition-malaysia-1-1024x512.jpg","https://d.techtimes.com/en/full/455688/gaming-focused-asus-zenfone-12-ultra-way-its.png?w=836&f=71c3b10999116516cd073ade5258ccaa","**Asus's strategic withdrawal from the smartphone market represents a significant disruption for cross-border e-commerce sellers, signaling major shifts in mobile technology ecosystem.**\n\nThe announcement by Chairman Jonney Shih marks a pivotal moment for technology resellers and mobile accessory markets. **Asus will cease developing new smartphone models, including its Zenfone and ROG Phone lines**, with the most recent ROG Phone 9 Pro potentially being the final gaming-focused smartphone at a premium $1,200 price point.\n\nFor e-commerce sellers, this development creates multiple strategic opportunities and challenges. **The Android smartphone component and accessory markets will experience substantial recalibration**, requiring sellers to:\n- Rapidly liquidate existing Asus smartphone inventory\n- Diversify mobile accessory product lines\n- Explore emerging technology categories like AI, robotics, and smart glasses\n\nThe market implications extend beyond Asus, reflecting broader smartphone industry consolidation. Only dominant manufacturers like Apple and Samsung can sustain profitability, forcing smaller players to pivot. **Technology resellers must proactively monitor manufacturer positioning and potential inventory adjustments.**\n\nAsus's strategic repositioning hints at future technology trends, with potential focus areas including:\n- AI applications\n- Robotics development\n- Smart glasses technology\n- Dual-screen laptop innovations\n\nSellers should view this as a critical moment to reassess mobile technology portfolios, exploring adjacent technology segments with higher growth potential and less market saturation.",[47,50,53,56],{"title":48,"answer":49,"author":5,"avatar":5,"time":5},"What are the long-term implications for mobile technology sellers?","Expect increased market consolidation, with only dominant manufacturers like Apple and Samsung maintaining sustainable smartphone businesses. Sellers must become more agile, diversifying across multiple technology categories.",{"title":51,"answer":52,"author":5,"avatar":5,"time":5},"What alternative technology markets should sellers explore?","Promising alternatives include AI-powered devices, robotics, smart glasses, dual-screen laptops, and gaming peripherals. Asus itself is signaling a strategic pivot towards these emerging technology segments.",{"title":54,"answer":55,"author":5,"avatar":5,"time":5},"Will Asus continue supporting existing smartphone users?","Yes, Asus will provide software updates and warranty services for existing devices, with current models guaranteed two OS updates and five years of security patches, ensuring a gradual transition for existing users.",{"title":57,"answer":58,"author":5,"avatar":5,"time":5},"How will Asus's smartphone exit impact mobile accessory sellers?","Sellers must quickly liquidate Asus smartphone-specific inventory, diversify product lines, and explore alternative smartphone brands or emerging technology categories like AI and smart glasses. Expect 20-30% potential inventory devaluation for Asus-specific accessories.",[60,65,69,73,78,82,86,90,94,98,102,106,110,114,118,122,126,130,134,138,142,146,150,154,158,162,166,170,174,178,182,186,190,194,198,201],{"id":61,"title":62,"source":63,"logo":12,"time":64},260692,"Asus chairman says it's done with making phones. Here's why it's such bad news","https://www.androidpolice.com/asus-chairman-says-its-done-with-making-phones-heres-why-its-such-bad-news/","2D AGO",{"id":66,"title":67,"source":68,"logo":26,"time":64},260694,"Asus may have made its last phone","https://www.theverge.com/news/864116/asus-may-have-made-its-last-phone",{"id":70,"title":71,"source":72,"logo":19,"time":64},261487,"ASUS explained why it is suspending the launch of new smartphones","https://mezha.ua/en/news/asus-explained-temporary-pausing-smartphone-manufacturing-307848/",{"id":74,"title":75,"source":76,"logo":39,"time":77},262235,"Why is ASUS Exiting the Smartphone Market? Check ROG and Zenfones Eligible for the Android 16 Update","https://www.gizbot.com/mobile/news/why-is-asus-exiting-smartphone-market-rog-zenfones-eligible-for-the-android-16-update-122417.html","1D AGO",{"id":79,"title":80,"source":81,"logo":31,"time":64},260693,"Asus confirms its smartphone business is on indefinite hiatus","https://arstechnica.com/gadgets/2026/01/asus-confirms-its-smartphone-business-is-on-indefinite-hiatus/",{"id":83,"title":84,"source":85,"logo":25,"time":77},262236,"No more ASUS ROG or Zenfone phones in the future as company exits smartphone business","https://www.91mobiles.com/hub/no-more-asus-rog-zenfone-phones-company-exits/",{"id":87,"title":88,"source":89,"logo":5,"time":64},261540,"ASUS will not release any new smartphones this year","https://www.engadget.com/mobile/smartphones/asus-will-not-release-any-new-smartphones-this-year-213043832.html",{"id":91,"title":92,"source":93,"logo":22,"time":64},261486,"Asus exits smartphone business in search of AI silver bullet","https://www.stuff.tv/news/no-more-asus-phones/",{"id":95,"title":96,"source":97,"logo":11,"time":64},262234,"Asus exits smartphones indefinitely, no more ROG or Zenfones","https://interestingengineering.com/culture/asus-exits-smartphone-market",{"id":99,"title":100,"source":101,"logo":27,"time":64},260610,"Asus Reportedly Halts Smartphone Launches ‘Temporarily’ to Focus on AI Robots, Smart Glasses","https://www.gadgets360.com/mobiles/news/asus-smartphone-launch-halt-chairman-ai-hardware-plans-report-10785835",{"id":103,"title":104,"source":105,"logo":30,"time":64},260612,"Confirmed: Asus is exiting the smartphone market - GSMArena.com news","https://www.gsmarena.com/confirmed_asus_is_exiting_the_smartphone_market_-news-71158.php",{"id":107,"title":108,"source":109,"logo":44,"time":77},262237,"Asus Will Not Release New Smartphones This Year—Is It Exiting the Market?","https://www.techtimes.com/articles/314171/20260119/asus-will-not-release-new-smartphones-this-year-it-exiting-market.htm",{"id":111,"title":112,"source":113,"logo":42,"time":64},260611,"Here's why ASUS won't make any phones this year — and maybe never again","https://www.androidauthority.com/asus-smartphone-business-pause-reason-3633508/",{"id":115,"title":116,"source":117,"logo":43,"time":64},262238,"End of an era: Asus to quit making smartphones, focus on PCs and AI instead","https://soyacincau.com/2026/01/19/asus-exit-quit-smartphone-market-shift-focus-to-pc-ai-robotics/",{"id":119,"title":120,"source":121,"logo":33,"time":64},260614,"Asus Announces Indefinite Hiatus for Smartphone Division","https://www.filmogaz.com/106996",{"id":123,"title":124,"source":125,"logo":34,"time":64},260613,"Asus to halt smartphone expansion, shift focus to AI","https://www.techinasia.com/news/asus-to-halt-smartphone-expansion-shift-focus-to-ai",{"id":127,"title":128,"source":129,"logo":17,"time":64},260616,"Asus Confirms It Will Stop Making Phones And Put All Its Focus On AI","https://www.news18.com/tech/asus-confirms-it-will-stop-making-phones-and-put-all-its-focus-on-ai-9841197.html",{"id":131,"title":132,"source":133,"logo":23,"time":64},260615,"Asus to Swap Smartphones for AI in 2026","https://www.iphoneincanada.ca/2026/01/19/asus-to-swap-smartphones-for-ai-in-2026/",{"id":135,"title":136,"source":137,"logo":38,"time":64},260618,"Asus Halts Android Smartphone Production to Focus on AI Advances","https://www.filmogaz.com/106863",{"id":139,"title":140,"source":141,"logo":5,"time":64},260617,"Asus hits pause on its smartphone business","https://liliputing.com/asus-hits-pause-on-its-smartphone-business/",{"id":143,"title":144,"source":145,"logo":29,"time":64},260917,"Asus Halts New Smartphone Releases in 2026, Pivots to AI and Robotics","https://www.webpronews.com/asus-halts-new-smartphone-releases-in-2026-pivots-to-ai-and-robotics/",{"id":147,"title":148,"source":149,"logo":35,"time":64},260619,"ASUS chairman confirms company going 'all in AI', no more Zenfone, ROG smartphones to be made","https://www.tweaktown.com/news/109757/asus-chairman-confirms-company-going-all-in-ai-no-more-zenfone-rog-smartphones-to-be-made/index.html",{"id":151,"title":152,"source":153,"logo":24,"time":64},260621,"Asus Confirms It Won't Launch Phones in 2026, May Leave Android Altogether","https://me.pcmag.com/en/mobile-phones/34788/asus-confirms-it-wont-launch-phones-in-2026-may-leave-android-altogether",{"id":155,"title":156,"source":157,"logo":13,"time":64},260620,"Asus Ends New Smartphone Production to Focus on AI and Robotics","https://mezha.net/eng/bukvy/asus-ends-new-smartphone-production-to-focus-on-ai-and-robotics/",{"id":159,"title":160,"source":161,"logo":28,"time":64},260623,"ASUS effectively stopped phone development to focus solely on AI","https://tech.sportskeeda.com/mobiles/news-asus-effectively-stopped-phone-development-focus-solely-ai",{"id":163,"title":164,"source":165,"logo":15,"time":64},260622,"Asus confirms it will ‘no longer’ make Android smartphones as it shifts focus to AI","https://9to5google.com/2026/01/19/asus-android-smartphones-ai-shift/",{"id":167,"title":168,"source":169,"logo":18,"time":64},260625,"Asus Halts Phones in 2026, Signals Possible Android Exit","https://www.findarticles.com/asus-halts-phones-in-2026-signals-possible-android-exit/",{"id":171,"title":172,"source":173,"logo":16,"time":64},260624,"Bye bye, ROG Phone","https://www.techadvisor.com/article/3036379/asus-confirms-its-stopped-making-rog-phone-zenfone-smartphones.html",{"id":175,"title":176,"source":177,"logo":41,"time":64},260627,"ASUS Halts New Phone Development Amid Strategic AI Shift","https://www.findarticles.com/asus-halts-new-phone-development-amid-strategic-ai-shift/",{"id":179,"title":180,"source":181,"logo":40,"time":64},260626,"Asus exits smartphone business, and the reason is AI","https://timesofindia.indiatimes.com/technology/mobiles-tabs/asus-exits-smartphone-business-and-the-reason-is-ai/articleshow/126685541.cms",{"id":183,"title":184,"source":185,"logo":20,"time":64},260607,"Asus really pulls back from Android phones, but something new is brewing","https://www.phonearena.com/news/asus-really-pulls-back-from-android-phones-but-something-new-is-brewing_id177456",{"id":187,"title":188,"source":189,"logo":32,"time":64},260629,"ROG Gaming Phone And Zenfone Future In Doubt As ASUS Puts New Models On Ice","https://hothardware.com/news/asus-rog-gaming-phone-zenfone-future-doubt",{"id":191,"title":192,"source":193,"logo":14,"time":64},260606,"ASUS Confirms To Stop Launch Of New Mobile Phones And Plans To Go 'All In AI'","https://www.etvbharat.com/en/technology/asus-confirms-to-stops-launch-of-new-mobile-phones-and-plans-to-go-all-in-ai-enn26011902765",{"id":195,"title":196,"source":197,"logo":37,"time":64},260628,"ASUS Confirms It Will Stop Making Smartphones, And Focus On AI Hardware","https://www.smartprix.com/bytes/asus-confirms-it-will-stop-making-smartphones-and-focus-on-ai-hardware/",{"id":199,"title":152,"source":200,"logo":36,"time":64},260609,"https://www.pcmag.com/news/asus-confirms-it-wont-launch-phones-in-2026-may-leave-android-altogether",{"id":202,"title":203,"source":204,"logo":21,"time":64},260608,"ASUS Hits Pause on Phones — RIP Zenfone & ROG?","https://www.androidheadlines.com/2026/01/asus-hits-pause-on-phones-rip-zenfone-rog.html","#536ff4ff","#536ff44d",1769062401725]