[{"data":1,"prerenderedAt":226},["ShallowReactive",2],{"story-28358-tw":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":40,"questions":41,"relatedArticles":57,"body_color":224,"card_color":225},"28358",null,"Credit Card Rate Cap: $100B Impact for E-Commerce Sellers","- Potential 10% Interest Rate Limit Reshapes Consumer Spending Dynamics",[],[10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38,39],"https://image.cnbcfm.com/api/v1/image/108224947-1768591413714-108224947-1762973520303-gettyimages-2245822440-HASSETT_INTERVIEW.jpeg?v=1768591429&w=1600&h=900","https://hips.hearstapps.com/vidthumb/b884860e-88e7-454f-9bc2-c8913d0bdddf/thumb_1920x1080.0000001.jpg?crop=1xw%3A1xh%3Bcenter%2Ctop&resize=810%3A*&quality=70","https://images.axios.com/U61Q591DvW8g12S4MkDKKdCbV6U=/0x85:3434x2017/1920x1080/2026/01/13/1768323760275.jpeg","https://www.aljazeera.com/wp-content/uploads/2026/01/AP25114629585483-1768274176_6f127b-1768277321.jpg?resize=1200%2C630&quality=80","https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fe8d2a70d-7bb9-46a3-bd68-5f0142946d01.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1","https://www.newsnationnow.com/wp-content/uploads/sites/108/2026/01/6962b5d7b458e3.78659500.jpeg?strip=1","https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i8MCLeZcgTQg/v1/-1x-1.webp","https://thehill.com/wp-content/uploads/sites/2/2025/04/burlisoneric_041025gn02_w.jpg?strip=1","https://media.cnn.com/api/v1/images/stellar/prod/gettyimages-2206634607.jpg?c=original&q=w_1041,c_fill","https://nypost.com/wp-content/uploads/sites/2/2026/01/118845165.jpg?quality=75&strip=all&w=1200","https://img-s-msn-com.akamaized.net/tenant/amp/entityid/AA1UrEEn.img?w=768&h=432&m=6&x=26&y=84&s=1195&d=405","https://turnto10.com/resources/media2/16x9/1920/986/center/90/36828010-98cf-45d2-84f2-40d9e37be3b6-EmilyCocumerInterestCAp_frame_2454.png","https://media.licdn.com/dms/image/v2/D5612AQHy7y1jyKk3YQ/article-cover_image-shrink_720_1280/B56ZvIpjlaKIAI-/0/1768597897085?e=2147483647&v=beta&t=e7TQVc1Oypt-TquExHifulcmO75Pnw_CKa7KZTabiJM","https://www.bostonherald.com/wp-content/uploads/2025/09/Financial_Wellness-Federal_Reserve_96060.jpg?w=487","https://static01.nyt.com/images/2026/01/14/multimedia/14biz-creditcards-2-hglt/14biz-creditcards-2-hglt-articleLarge.jpg?quality=75&auto=webp&disable=upscale","https://ca-times.brightspotcdn.com/dims4/default/2ef2b0b/2147483647/strip/true/crop/3600x2400+0+0/resize/1200x800!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fe0%2F88%2F9932cf42486e40705b90d9dd2a78%2Fd6a0afa80749455cbc8e3c2a60954a7b","https://dims.apnews.com/dims4/default/9b5e960/2147483647/strip/true/crop/2786x1863+0+0/resize/599x401!/quality/90/?url=https%3A%2F%2Fassets.apnews.com%2F7a%2Fce%2F5314001c5b95fd72fa531a4fc8c4%2F68c6aff52a34428cb446978ff6780542","https://media-cldnry.s-nbcnews.com/image/upload/t_fit-560w,f_auto,q_auto:best/rockcms/2026-01/260112-credit-card-gk-9ff8fb.jpg","https://www.reuters.com/resizer/v2/JDBWX65YPVMPRB3GGWR5OWPNDU.jpg?auth=f19925ea64e5b6b71d66f76c35b534bb59eeec7bc2ac3c11eedde546ab770b24&width=1920&quality=80","https://media.eaglewebservices.com/public/2026/1/1768595512241.png","https://www.levernews.com/content/images/size/w1200/2026/01/Screenshot-2026-01-16-at-12.28.36-PM.png","https://bloximages.newyork1.vip.townnews.com/postandcourier.com/content/tncms/assets/v3/editorial/3/bd/3bd1aea9-c995-410a-a3d4-74f993067cc4/65aaa1677ca20.image.jpg?crop=1714%2C901%2C0%2C153&resize=438%2C230&order=crop%2Cresize","https://images.wsj.net/im-84221649?width=700&height=467","https://cdn.i-scmp.com/sites/default/files/styles/700x400/public/d8/images/canvas/2026/01/16/ea4451a9-5de1-4110-9d11-2280abc58d5f_158c53b1.jpg?itok=JZBfy6Tx&v=1768558278","https://www.thedailybeast.com/resizer/v2/NN5PFT3E7ZG3DEDDODIPRCHHQU.jpg?auth=0e945124aeba8b5086ae409c87ed12f701b7d832dead28ad8167eb88d78d9c49&width=800&height=533","https://fortune.com/img-assets/wp-content/uploads/2026/01/AP26007102774970-e1768698420525.jpg?format=webp&w=1440&q=100","https://a57.foxnews.com/static.foxnews.com/foxnews.com/content/uploads/2025/10/1280/720/mike-johnson-dismisses-trump-third-term.jpg?ve=1&tl=1","https://opinion-images.wsj.net/im-89382134/?size=1.5","https://ichef.bbci.co.uk/news/480/cpsprodpb/2d32/live/07cd5c90-f2ef-11f0-9a08-61d9f795eeed.jpg.webp","https://static.independent.co.uk/2026/01/16/15/Trump_91029.jpg","**The proposed 10% credit card interest rate cap represents a transformative moment for e-commerce sellers, potentially unlocking $100 billion in consumer spending power.** With current credit card rates averaging 19.64% and household debt reaching $1.23 trillion, this policy could dramatically reshape consumer purchasing behaviors and financial strategies.\n\n**For e-commerce sellers, the implications are profound.** The potential rate reduction means consumers could have more disposable income, potentially increasing online purchasing capacity by 15-20%. Fintech innovations like Bilt's proactive 10% rate card demonstrate how financial services are adapting, signaling a more consumer-friendly credit ecosystem.\n\n**Strategic sellers should anticipate three key market shifts:**\n1. Increased consumer purchasing power, particularly in discretionary spending categories\n2. Potential credit market contraction affecting high-risk consumer segments\n3. Emergence of alternative financing models that prioritize lower interest structures\n\nMajor financial institutions like Citigroup and Bank of America strongly oppose the cap, warning of potential credit availability restrictions. However, the proposal's bipartisan support and research from the Vanderbilt Policy Accelerator suggest significant momentum. Sellers must prepare for a potentially more liquid consumer market with enhanced spending capabilities.\n\n**Immediate seller recommendations include:**\n- Diversify payment acceptance strategies\n- Develop flexible financing options\n- Create targeted marketing for budget-conscious consumers\n- Monitor consumer credit accessibility trends",[42,45,48,51,54],{"title":43,"answer":44,"author":5,"avatar":5,"time":5},"How might the 10% credit card interest rate cap affect e-commerce sellers?","The proposed cap could increase consumer purchasing power by 15-20%, potentially boosting discretionary spending. Sellers should prepare for more budget-conscious consumers and develop flexible payment strategies that accommodate lower-interest financing options.",{"title":46,"answer":47,"author":5,"avatar":5,"time":5},"What are the potential risks of the proposed interest rate cap for online retailers?","Risks include potential credit market contraction, reduced credit limits for high-risk consumers, and possible changes in consumer spending patterns. Sellers should diversify payment acceptance and develop alternative financing models.",{"title":49,"answer":50,"author":5,"avatar":5,"time":5},"What financial innovations might emerge from this policy?","Expect increased fintech solutions like Bilt's low-interest cards, more flexible installment payment options, and innovative credit products designed to comply with potential rate restrictions.",{"title":52,"answer":53,"author":5,"avatar":5,"time":5},"Which product categories might benefit most from increased consumer spending power?","Discretionary categories like electronics, home goods, fashion, and lifestyle products are likely to see increased consumer interest. Sellers in these segments should prepare marketing strategies targeting budget-conscious consumers with value-driven propositions.",{"title":55,"answer":56,"author":5,"avatar":5,"time":5},"How quickly might this policy impact e-commerce sales?","Implementation timelines are uncertain, but sellers should monitor developments closely. Proactive adaptation could provide competitive advantages, with potential impacts emerging within 6-12 months of policy confirmation.",[58,63,68,72,77,82,86,90,94,98,102,106,110,114,118,122,127,131,135,139,143,147,151,155,159,163,167,172,176,180,184,188,192,196,200,204,208,212,216,220],{"id":59,"title":60,"source":61,"logo":29,"time":62},253951,"OPINION: Kansas bankers oppose government interference in credit card marketplace","https://hayspost.com/posts/ae36c87a-f31e-4295-8370-f57eb5baec28","4天前",{"id":64,"title":65,"source":66,"logo":13,"time":67},253995,"Trump wants to cap credit card interest rates at 10%. Would that work?","https://www.aljazeera.com/news/2026/1/13/trump-wants-a-10-cap-on-credit-card-interest-rates-would-that-work","9天前",{"id":69,"title":70,"source":71,"logo":20,"time":62},253950,"With inflation stuck at 2.7%, Trump pushes radical credit card price controls","https://www.msn.com/en-us/money/markets/with-inflation-stuck-at-2-7-trump-pushes-radical-credit-card-price-controls/ar-AA1UrBlS?ocid=finance-verthp-feeds",{"id":73,"title":74,"source":75,"logo":5,"time":76},253972,"Trump's 10 percent cap on credit cards may hurt more than some imagine","https://www.usatoday.com/story/money/personalfinance/2026/01/14/trump-cap-on-credit-card-rates/88182875007/","7天前",{"id":78,"title":79,"source":80,"logo":26,"time":81},253994,"Wall Street executives warn Trump: Stop attacking the Fed and credit card industry","https://apnews.com/article/banks-trump-jamie-dimon-jpmorgan-credit-cards-bny-b4f31993a64c31687c91f17beab0a98a","8天前",{"id":83,"title":84,"source":85,"logo":5,"time":62},253953,"CT lawmaker pushes for cap on credit card interest rates","https://bronx.news12.com/ct-lawmaker-pushes-for-cap-on-credit-card-interest-rates",{"id":87,"title":88,"source":89,"logo":5,"time":81},253997,"Trump’s Proposed Change to Credit Cards—and How It Could Impact You","https://time.com/7345876/trump-credit-card-proposal-interest-rate-cap-benefits-risks/",{"id":91,"title":92,"source":93,"logo":31,"time":62},253952,"A 10% cap on credit card interest? Many borrowers could do even better.","https://www.postandcourier.com/business/credit-card-interest-cap-trump-sanders/article_38ec56b3-7780-425d-8d12-e8aa60db1dc9.html",{"id":95,"title":96,"source":97,"logo":19,"time":81},253996,"JPMorgan pushes back on Trump proposal for credit card fee cap: 'Everything is on the table'","https://nypost.com/2026/01/13/business/jpmorgan-pushes-back-on-trump-proposal-for-credit-card-fee-cap-everything-is-on-the-table/",{"id":99,"title":100,"source":101,"logo":5,"time":76},253991,"Delta Air CEO says Trump credit card cap will upend industry","https://www.detroitnews.com/story/business/2026/01/14/delta-air-ceo-says-trump-credit-card-cap-will-upend-industry/88177737007/",{"id":103,"title":104,"source":105,"logo":34,"time":76},253990,"CNN Data Guru Stunned by Trump’s ‘Great Politics’ Play","https://www.thedailybeast.com/cnn-data-guru-harry-enten-stunned-by-trumps-great-politics-play/",{"id":107,"title":108,"source":109,"logo":5,"time":81},253971,"Trump's credit card interest cap is bad for the economy | Opinion","https://www.usatoday.com/story/opinion/columnist/2026/01/14/trump-affordable-housing-credit-card-interest-rates-misguided/88154547007/",{"id":111,"title":112,"source":113,"logo":37,"time":81},253993,"Opinion | How to Shrink Credit for the Poor","https://www.wsj.com/opinion/donald-trump-credit-card-interest-rate-cap-cc19f4a4",{"id":115,"title":116,"source":117,"logo":25,"time":81},253970,"Commentary: Trump is demanding a 10% cap on credit card interest. Here's why that's a lousy idea","https://www.latimes.com/business/story/2026-01-14/trump-is-demanding-10-cap-on-credit-card-interest-heres-why-thats-a-lousy-idea",{"id":119,"title":120,"source":121,"logo":5,"time":76},253992,"Trump’s newest gambit is textbook socialism—and impossible","https://www.dailykos.com/stories/2026/1/14/2363095/-Trump-s-newest-gambit-is-textbook-socialism-and-impossible",{"id":123,"title":124,"source":125,"logo":30,"time":126},253959,"Trump’s Playing Both Sides Of The Credit Card Fight","https://www.levernews.com/trumps-playing-both-sides-of-the-credit-card-fight/","5天前",{"id":128,"title":129,"source":130,"logo":16,"time":126},253958,"White House Weighs Executive Action to Cap Credit Card Rates","https://www.bloomberg.com/news/articles/2026-01-16/white-house-weighs-executive-action-to-cap-credit-card-rates",{"id":132,"title":133,"source":134,"logo":28,"time":126},253955,"Wall Street banks face test with Trump's call for credit card rate cap","https://www.reuters.com/sustainability/boards-policy-regulation/wall-street-banks-face-test-with-trumps-call-credit-card-rate-cap-2026-01-17/",{"id":136,"title":137,"source":138,"logo":5,"time":81},253999,"The biggest hurdle to Trump’s credit card proposals? His own party.","https://www.politico.com/news/2026/01/13/trump-credit-cards-congress-republicans-00725477",{"id":140,"title":141,"source":142,"logo":22,"time":62},253954,"The winners and losers of Trump's credit card cap","https://www.linkedin.com/pulse/winners-losers-trumps-credit-card-cap-businessinsider-jqetc",{"id":144,"title":145,"source":146,"logo":12,"time":81},253998,"JPMorgan Chase recoils at Trump's Fed probe, credit card rate cap proposal","https://www.axios.com/2026/01/13/trump-jerome-powell-credit-card-rate",{"id":148,"title":149,"source":150,"logo":23,"time":62},253957,"Ticker: As Trump's deadline for a cap on credit card rates looms, banks have only questions and no answers","https://www.bostonherald.com/2026/01/17/ticker-as-trumps-deadline-for-a-cap-on-credit-card-rates-looms-banks-have-only-questions-and-no-answers/",{"id":152,"title":153,"source":154,"logo":33,"time":126},253956,"In wake of Trump post, calls mount for China to impose rate cap on online loans","https://www.scmp.com/economy/china-economy/article/3340182/trump-urges-cap-credit-card-rates-could-china-follow-suit-online-loans",{"id":156,"title":157,"source":158,"logo":36,"time":81},254000,"Johnson warns of 'unintended consequences' in Trump's credit card rate cap idea","https://www.foxnews.com/politics/johnson-warns-unintended-consequences-trumps-credit-card-rate-cap-idea",{"id":160,"title":161,"source":162,"logo":21,"time":126},253962,"The pros and cons of President Trump's proposed credit card interest cap","https://turnto10.com/i-team/consumer-advocate/the-pros-and-cons-of-president-trumps-proposed-credit-card-interest-cap-january-16-2025",{"id":164,"title":165,"source":166,"logo":35,"time":62},253984,"It may come down to Trump using political pressure to force banks to cap interest rates on credit cards","https://fortune.com/2026/01/17/trump-political-pressure-force-banks-cap-interest-rates-credit-cards/",{"id":168,"title":169,"source":170,"logo":5,"time":171},253961,"US weighs executive action to cap credit card rates, Bloomberg News reports","https://wimz.com/2026/01/16/us-weighs-executive-action-to-cap-credit-card-rates-bloomberg-news-reports/","6天前",{"id":173,"title":174,"source":175,"logo":15,"time":62},253983,"Trump’s deadline for credit card interest rate cap looms","https://www.newsnationnow.com/business/your-money/trumps-deadline-for-credit-card-interest-rate-cap-looms/",{"id":177,"title":178,"source":179,"logo":10,"time":126},253964,"Hassett pivots to possible 'Trump cards' amid credit card interest rate battle with banks","https://www.cnbc.com/2026/01/16/white-house-hassett-trump-cards-credit-card-battle.html",{"id":181,"title":182,"source":183,"logo":18,"time":171},253986,"Trump’s affordability pledge strikes directly at the heart of Wall Street’s profit engine","https://www.cnn.com/2026/01/16/business/credit-card-cap-affordability-trump",{"id":185,"title":186,"source":187,"logo":32,"time":126},253963,"Why Bank CEOs Are Carefully Push Back on Trump's Credit-Card Rate Cap","https://www.wsj.com/finance/banking/banks-ceos-carefully-push-back-on-trumps-credit-card-rate-cap-975a461b?gaa_at=eafs&gaa_n=AWEtsqckvkOVkuNkFLy5ciPJxRE4mmaPiEsRroPtXySWnqNBYVsGrhcZ0LiX&gaa_ts=696d0b59&gaa_sig=IQ9MQFrukvhzJcq7Or0j0RTFPL7PuGrWSHdASWYaNzHQ0tX-njkTa9ref1vwt1cAMnVEVoqOdx6Dqt2Z6vAIeg%3D%3D",{"id":189,"title":190,"source":191,"logo":38,"time":126},253985,"Trump's proposed credit card cap spotlights Americans' debt. Would it help?","https://www.bbc.com/news/articles/cp37eerlql1o",{"id":193,"title":194,"source":195,"logo":39,"time":126},253960,"A Trump credit card? Top advisor suggests new method to pay instead of industrywide cap","https://www.the-independent.com/news/world/americas/us-politics/trump-credit-card-finance-advisor-b2902220.html",{"id":197,"title":198,"source":199,"logo":24,"time":171},253969,"Why Banks Are So Worried About a 10% Credit Card Rate Cap","https://www.nytimes.com/2026/01/14/business/trump-credit-card-interest-rate-cap-banks.html",{"id":201,"title":202,"source":203,"logo":5,"time":126},253966,"Anthony Scaramucci thinks Trump’s ‘hard-left’ move to cap credit-card fees is because he’s ‘texting back and forth with Mayor Mamdani’","https://www.yahoo.com/news/articles/anthony-scaramucci-thinks-trump-hard-172938018.html",{"id":205,"title":206,"source":207,"logo":5,"time":76},253988,"Column | You don’t need Trump to cap your credit card interest. Just use this script.","https://www.washingtonpost.com/business/2026/01/14/trump-credit-card-interest-cap-how-to-lower/",{"id":209,"title":210,"source":211,"logo":27,"time":126},253965,"Trump, AOC and Bernie: Capping credit card rates unites right and left as banks issue warnings","https://www.nbcnews.com/business/consumer/trump-credit-card-interest-rate-cap-rcna253679",{"id":213,"title":214,"source":215,"logo":17,"time":171},253968,"GOP breaks with Trump on credit card interest rate cap proposal","https://thehill.com/homenews/house/5692013-gop-trump-credit-card-interest-rate-cap/",{"id":217,"title":218,"source":219,"logo":11,"time":126},253967,"Can Donald Trump unilaterally cap credit card interest rates at 10%? It’s a request, not a law","https://www.wcvb.com/article/donald-trump-unilaterally-cap-credit-card-interest-rates-request-law/70009018",{"id":221,"title":222,"source":223,"logo":14,"time":76},253989,"Wall Street hits back at Trump’s plan to limit interest on credit cards","https://www.ft.com/content/6a3d5244-d778-4b34-8960-f5cfc0254708","#e9b30eff","#e9b30e4d",1769110297265]