[{"data":1,"prerenderedAt":69},["ShallowReactive",2],{"story-8963-tw":3},{"id":4,"slug":5,"slugs":5,"currentSlug":5,"title":6,"subtitle":7,"coverImagesSmall":8,"coverImages":9,"content":16,"questions":17,"relatedArticles":27,"body_color":67,"card_color":68},"8963",null,"零售韌性再定義：商店如何應對假期營運挑戰","新興的適應性服務模式策略，在非標準的業務時期轉變了顧客的期望",[],[10,11,12,13,14,15],"https://cmg-cmg-tv-10090-prod.cdn.arcpublishing.com/resizer/v2/ILTO326UQYZF5PG57S53RZTJVY.jpg?smart=true&auth=c722972c9fc60f77c20c739f3cc1e484730e6ae47bf5f84435e043ad19d96dee&width=6075&height=3417","https://www.nbc4i.com/wp-content/uploads/sites/18/2025/12/AdobeStock_554499846-e1766158631394.jpeg?strip=1","https://media.nbcchicago.com/2024/01/107353703-1704292367947-gettyimages-1897284368-WALGREENS_EARNINGS_FIGURES.jpeg?quality=85&strip=all&resize=1200%2C675","https://bloximages.newyork1.vip.townnews.com/wandtv.com/content/tncms/assets/v3/editorial/c/e0/ce0212e8-8b7e-11ec-aa37-9f4f8ea007c6/6206d06001c11.image.jpg","https://images.foxtv.com/static.livenowfox.com/www.livenowfox.com/content/uploads/2025/12/764/432/gettyimages-2252063356-scaled.jpg?ve=1&tl=1","https://www.kob.com/wp-content/uploads/apimg/2025/12/Thanksgiving_Open_Closed_08630.jpg","**節日零售營運**的格局正在經歷一場關鍵的轉變，這源於對前所未有的靈活性和數位溝通的需求。在 2025 年聖誕節當天，零售生態系統展示了一種精密的策略，以在管理營運複雜性的同時維持服務的連續性。像 **麥當勞**, **CVS**, 和 **Walgreens** 這樣的主要連鎖店正在率先採用一種本地化、自適應的服務模式，透過細緻的營運策略來優先考慮客戶的便利性。\n\n**數位通訊基礎設施**成為這種營運靈活性的關鍵骨幹。零售商不再將節日時間表視為統一的體驗，而是視為高度本地化的服務機會。數據揭示了一種細微的策略：像 **7-Eleven** 這樣的 24 小時營業地點仍然全面運作，而藥房和快餐連鎖店則實施了特定地點的修改營業時間。這種細緻的策略不僅僅是物流管理，它更是一種對 **零售服務交付**的根本性重新想像。\n\n對於 **全通路零售商**，其策略影響是深遠的。企業現在必須開發強大的數位平台，提供實時的營運更新，將商店定位器從被動資訊工具轉變為動態的客戶互動渠道。不同的營業時間表明一種更深層次的趨勢：**可適應的客戶服務**正在成為一種競爭差異化因素。零售商本質上正在創建一個更具響應性、情境感知型的服務模型，它可以動態地調整以適應當地情況、客戶需求和季節性變化。\n\n這種方法表明了一種更廣泛的轉變，即可能被稱為「情境零售」——營運靈活性、數位溝通和本地化決策融合在一起，以創建更具彈性、以客戶為中心的服務模型。對於電子商務和實體零售商來說，溝通和執行細微的營運策略的能力正變得與產品本身一樣重要。",[18,21,24],{"title":19,"answer":20,"author":5,"avatar":5,"time":5},"為何不同節日的營業時間成為策略重點？","多樣化的營業時間反映了更廣泛的「情境零售」趨勢，企業優先考慮具備彈性的顧客服務。這種方法使零售商能夠更精確地回應當地情況、顧客需求和季節性變化，從而建立更具韌性的服務模式。",{"title":22,"answer":23,"author":5,"avatar":5,"time":5},"有哪些科技正在促成更靈活的零售營運？","數位平台，尤其先進的商店定位技術及即時通訊系統，正讓零售商得以提供細緻、針對特定地點的營運更新。這些工具將傳統資訊管道轉化為動態的顧客互動平台。",{"title":25,"answer":26,"author":5,"avatar":5,"time":5},"零售商如何應對節日營運挑戰？","零售商正透過動態數位溝通，實施高度在地化的策略，利用門市定位工具和即時更新，提供精確的營運資訊。這使得他們能夠針對特定地點調整營業時間，同時維持整體服務的持續性。",[28,33,37,42,47,51,55,59,63],{"id":29,"title":30,"source":31,"logo":5,"time":32},149737,"Are any stores open today? Christmas hours for Target, Walmart, more","https://www.pjstar.com/story/shopping/2025/12/25/are-stores-open-on-christmas-today-illinois-holiday-hours-for-tj-maxx-target-walmart-jc-penney/87779441007/","1天前",{"id":34,"title":35,"source":36,"logo":14,"time":32},149738,"Here's what's open and closed on Christmas this year","https://www.livenowfox.com/news/what-stores-open-closed-christmas-2025",{"id":38,"title":39,"source":40,"logo":5,"time":41},149739,"What Time Does Target Close on Christmas Eve? All About the Store's Holiday Schedule","https://people.com/what-time-does-target-close-on-christmas-eve-store-hours-11865552","2天前",{"id":43,"title":44,"source":45,"logo":15,"time":46},149743,"Here’s what stores are open, and which ones are closed, on Christmas","https://www.kob.com/new-mexico/heres-what-stores-are-open-and-which-ones-are-closed-on-christmas/","3天前",{"id":48,"title":49,"source":50,"logo":13,"time":41},149744,"What stores and restaurants are open on Christmas Day?","https://www.wandtv.com/news/illinois/what-stores-and-restaurants-are-open-on-christmas-day/article_ba123529-c812-45b9-92df-46ad0e3f3b18.html",{"id":52,"title":53,"source":54,"logo":11,"time":41},149740,"2025 holiday shopping hours: What’s open Christmas Day?","https://www.nbc4i.com/news/local-news/central-ohio-news/christmas-store-hours-2025/",{"id":56,"title":57,"source":58,"logo":5,"time":41},149741,"What grocery stores are open in Western NC on Christmas Eve? Is Target open?","https://www.citizen-times.com/story/news/2025/12/24/what-grocery-stores-are-open-near-me-christmas-eve-is-target-walmart-open/87895359007/",{"id":60,"title":61,"source":62,"logo":10,"time":41},149742,"Christmas Eve and Christmas Day: What stores are open and closed","https://www.kiro7.com/news/local/christmas-eve-christmas-day-what-stores-are-open-closed/CX3UUIOF45AS7LK3PDGFXTE3NM/",{"id":64,"title":65,"source":66,"logo":12,"time":32},149771,"What is open on Christmas Day? List of grocery stores, fast food and more","https://www.nbcchicago.com/news/local/what-is-open-on-christmas-day-list-of-grocery-stores-fast-food-and-more/3867855/","#03cd2aff","#03cd2a4d",1766795269837]